Fresh off a strong 2021 with the release of his Grammy-nominated album, *, Tyler, the Creator has announced plans to release his own fragrance, french waltz by le FLEUR*.
With the branding in-keeping with the graphic-style of the album and accompanying promo run, the fragrance is set for release on December 13th via golflefleur.com.
The fragrance’s press release includes the following:
FRENCH WALTZ is dozing off in the garden, using the sun as a towel to dry off the leftover beads of lake water. The smell of damp jasmine petals sails in the air, while hints of mandarin and magnolia amplifies luminous sandalwood. Sweet yet floral, FRENCH WALTZ is a rose-musk made for everyone.
The video was directed and scored by TYLER OKONMA, DP is LUIS “PANCH” PEREZ and production by HAPPY PLACE