Wednesday 4th October: UNKNOWN LONDON is launching their newest collection, Coming with 90 brand new pieces for Autumn Winter.

After the viral success of their most recent Helicopter tour in collaboration with Rizla and successfully shutting down the streets of Manchester, Bristol, and London. UNKNOWN has returned to its routes once again with their newest 90-piece AW23 collection which already has a 160,000 waiting list. 

Shot and created in London, UNKNOWN continues to build brand momentum from their high profile rhinestone tracksuit worn by the likes of Central Cee, Kodak Black, Swae Lee, Jorja Smith, and Megan Thee Stallion.

Inspired by the 90s underground era across both London and New York, UNKNOWN has entered their new step-up of Luxury streetwear, by expanding their fabrics and exploring with the likes of leather, denim, and cotton, also introducing hats and belts to the collection as we enter into the winter months. 

This ever-evolving wardrobe of function-focused racer pieces deploys premium garments, finely crafted into wearable pieces of art. Showcasing unique use of relevant graphics, innovative techniques, and silhouettes or in other words “controlled chaos”.

This emerging brand stands at the forefront of London’s street fashion culture, reshaping the industry with its unique perspective.


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