London originated contemporary menswear designer Lost Paradise unveils its first insight into their debut AW21 collection with a profound delivery of quality-led and bespoke cut seasonally appropriate t-shirts.

Birthed from a lack of unconventional and quality design in the streetwear meets luxury realms, Lost Paradise seamlessly connects the two worlds fused by the brand founders’ Western design influence and appreciation for skilful African tailoring. Lost Paradise’ Autumn/Winter ’21 collection will adopt a streetwear drop model, to be purposefully sustainable in its production cycle, yet the collection overall offers an immaculate variety of cut and sewn, organic cotton modern-day silhouettes and styles.

For AW21 Lost Paradise invites you to escape to the land of free spirit and open-mindedness, proving a sense of wilderness we’ve learnt to adapt to living amongst the concrete jungle of London city. The designer presents the first instalment immersed in a conceptually designed set, illustrating the creative simplicity of the brand and its invested attention to subtle details. Furthermore connecting the spirit of the wearer, Lost Paradise has made every garment by hand, pattern cut and graded in London.

The first release of the A/W21 collection presents two premium heavyweight t-shirts made from 100% organic cotton and cut and sewn by hand in London. Soon to be available in two colourways, the T-shirt pays homage to the creative grounds of Soho, an ode to where the brand operates from and immerses itself creatively. Surrounded by some of London’s media houses, fashion showrooms, and entertainment centres, the Lost Paradise team is pleased to announce its next chapter with a stamp of local approval.

Launching online exclusively after a very eventful collaboration with Soho House, Lost Paradise opened its digital doors on the 8th (www.lost-paradise.co.uk) and will announce further instalments of the elegant seasonal collection.

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