AARTI VIJAY GUPTA AW25 @ LONDON FASHION WEEK: Aartivijay Gupta presents their FW25 collection on the catwalk at London Fashion Week in a collision of ancient and contemporary defined by the integration of art and fashion. Medium, transformed; Culture, rephrased.
This season’s collection in created in collaboration with the inheritors of Kolkata’s storied Kalighat and Patua traditions, refracting folklore into signature prints at the intersection of art, culture, and contemporaneity. Caught in the interplay of the joy of creativity and the struggle to keep traditions alive, these artists breathe their very being into their work reflecting art as the ultimate embodiment of people and culture. Vibrant prints drawing inspiration from Indian craft and culture are rendered on luxury fabrics with innovative unbroken pattern cutting allowing artwork to be replicated across garments in its most complete form uninterrupted by seams.
Aartivijay’s mission is to uplift and promote Indian art and culture through celebrating its creative legacy through contemporary fashion, offering a poetic reflection on the essence of India embodied through the creative expression of its people through time in an articulation of “art imitating life”. This is brought to life through meticulous research and partnerships with Indian artisans to create collection that merge past, present, and future; imaging art as a thread through time connecting people with their heritage, preserving pride and understanding of their roots, and at the heart of cultural identity.
Aarti Vijay Gupta is one of India’s leading contemporary designers, rising to acclaim since founding her eponymous brand offering menswear and womenswear collections in Mumbai. Aarti Vijay graduated from the Mumbai’s National Institute of Fashion Technology becoming a finalist for the prestigious CIAE International Fashion Awards and joining the Fashion Design Council of India, taking to the runway in Kolkata, Delhi, and Mumbai, before winning ELLE India Design Visionary of The Year in 2024. Mumbai born and based, the Aarti Vijay Gupta’s brand is synonymous with the entertainment industry and has dressed leading stars including Sonam Kapoor, Anushka Sharma, and countless others.
