The celebrated Japanese designer signs on as multi-seasonal creative director consultant for the SS24 collection from cult Italian brand Colmar...

Colmar’s Revolution line is its premium line which was introduced last year, for the brand’s 100th birthday, with the creative direction of Yosuke Aizawa – founder of White Mountaineering – SS24 is inspired by escaping monotony. The collection offers convention-challenging garments in innovative fabrics, including taffeta, with details on jackets which combine functionality and freedom.

A combination of cuts matched with colours inspired by nature characterises the pieces. Comfortable and modern and ideal for the closet of anyone who likes to stand out from the crowd. Each item is a practical piece for every day use with the collection divided, according to the vagaries of the season, into different fabric weights, water-repellent and windproof, reversible and packable, cotton gabardine to taffeta, the collection takes you from the streets to the beach to the desert without missing a beat.

The worlds of Aizawa and Colmar collided two years ago with the design sensibilities of the former fusing with those of the latter, in the highly appreciated White Mountaineering x Colmar A.G.E. collaboration, which produced the perfect harmony of vision and style.

Yosuke Aizawa is strongly inspired by the heritage of his family, particularly those of his Fussan father – a town near Tokyo and situated near an American base – which resulted in a strong Western imprint that runs throughout his designs. Aizawa studied Product and Textile Design at Tokyo’s Tama Art University and became a protégée of Junya Watanabe, with his distinct aesthetic taking American heritage references and updating them with modern fabrics, being core to the White Mountaineering signature. Since 2006 the brand has garnered international recognition, with every day outdoor looks, cleverly integrating practicality, technical fabrication and construction of heavy duty mountain-wear.

Volume II of quilted puffer jackets, fleece sweats and knitwear followed on from the meeting of minds over the A.G.E. collections and spontaneous conversations highlighting the need to create a new line that explored a combined passion for the outdoors, technical expertise and desire to create highly functional garments that perform as well outdoors, as they do in the city. Images of the collection can be downloaded here.

Yosuke Aizawa says, “For me Colmar is the leading brand for outdoors in Italy. Since we started working together on the A.G.E. X White Mountaineering collaboration and having delved into the need for researching new technologies and details, I was happy to work on a project that perfectly blends our two worlds and as the project itself says, bring a small revolution.


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