18 EAST X GOODHOOD COLLABORATION
18 East x Goodhood collaboration. 18 East x Goodhood launch The Improbable Builders’ Co-Op; an exclusive eight-piece capsule collection
Goodhood kicks off 2025 with an exclusive collaboration with cult New York label 18 East. Introducing The Improbable Builders’ Co-Op – an eight-piece capsule collection inspired by the creative spirit of urban resilience and global craftsmanship.
Launching on Thursday, January 9th, the collection will debut with a launch event at Goodhood’s Shoreditch store, and will be available online and in-store at both Goodhood and 18 East.
Shot by Dan McMahon on the Lower East Side, near where the fabled Charas domes once stood, the lookbook features skater Karim Callender and highlights the shared ethos of community, craftsmanship, and cultural exchange between the two brands.
This collection marks 18 East’s first-ever physical availability outside the US and Japan. Founded in 2018 by Antonio Ciongoli, 18 East is dedicated to the kinds of clothes he truly loves: baggy cargo pants and camp shirts and hoodies built for skateboarding and hiking in the Vermont woods where he grew up.
Rooted in the ethos of community-led urban renewal, the collaboration draws inspiration from the Charas movement of 1970s New York, where locals were empowered to construct geodesic domes, reclaiming their neighborhoods with innovative, sustainable design. These ideals, championed by figures like Buckminster Fuller, inform the collection’s utilitarian and handcrafted aesthetic.
Designed collaboratively between 18 East in New York and Goodhood in London, the collection features custom touches like a graphic label created by Brain Dead co-founder Ed Davis, uniting the two cities with a nod to shared creativity and independence.
18 East x Goodhood collaboration
The collection is made up of 8 pieces:
Khadi Flight Jacket
Full and cropped from handspun, handwoven cotton canvas, lined with hand-screened printed cotton, and insulated with Thermore EcoDown. Finished with lotus bead zip pullers and asymmetrical mitred pockets.
Dabu Dyed & Block Printed Leopard Tempo Deep Pile Cotton Fleece
Outdoor-inspired silhouette crafted with mud resist-dyed, block-printed organic cotton sherpa and hand-embroidered duck panelling.
Dabu Dyed & Block Printed Leopard Deep Pile Cotton Fleece Liner Vest
A versatile insulation layer that folds into its own back pocket, transforming into a travel pillow.
“Fohair” Wooly Blend Fola Cardigan
Shaggy woolen blend with hand-tooled buttons, two hip pockets, and a hidden internal chest pocket.
Hand-Embroidered EasTac Sweatshirt
Tactical sweatshirt in 19oz loopback terry fleece with tonal hand embroidery, utility pockets, and durable construction.
HBT Caleb Full Zip Shirt
Yarn-dyed herringbone twill cotton with oversized button-through chest pockets and a two-way zip front.
Handspun Duck Bleecker Balloon Cargo
Charkha-spun cotton duck balloon pants featuring fold-over sacchetto pockets for adjustable hem functionality.
Overdyed & Hand-Embroidered Saph 5 Pocket Jean
High-rise denim with hand-embroidered details, a khadi cotton back patch, and signature archway back pocket stitching.
Shop for the latest 18 East x Goodhood collaboration collection this season in-store and online at Goodhood from 9thJanuary.
18 East x Goodhood collaboration
About Goodhood
Since opening in 2007, beloved concept store Goodhood has exported iconoclastic East London style to the world – an international short-hand for skaters, sneakerheads and Scandi-style fanatics. The store’s often-imitated, never-bettered curation of best-in-category product to communicate a discerning lifestyle has amassed a cult following, both domestically and internationally. Founders Jo Sindle & Kyle Stewart, self-confessed post-corporate entrepreneurs and ‘product nerds’, first set up shop long before Shoreditch became a destination for cool – and have built a legacy steeped in integrity and credibility. Former designers themselves, their passion for highly-functional product and subculture is renowned.
The all-new Goodhood store on Hanbury Street is designed to allow every product within it to tell a story. Inspired by Jo & Kyle’s life-long love affair with Japan (including the idea of ‘otaku’ – discernment, and studying things closely) as well as the versatility and eclecticism of Japan’s ‘select store’ model, a rotational stock approach will allow the business to respond in real-time to the fluid interests of their exacting audience. For example: camping equipment for the aesthete (brands including Snow Peak and Yeti are performing especially well), or design-led 4/20 paraphernalia from brands such as Seth Rogen’s Houseplant – all trends which will inform curated edits at launch. The new modular spatial design is conceived with an always-on programme of pop-ups, brand takeovers and community gatherings in mind.
Co-founder Kyle Stewart says: “It’s our belief that there’s a vibe shift happening – and our new home seeks to reflect that. Jo and I wanted a shape-shifting space where we can work to deliver tomorrow’s vision of retail, commerce and experience. We genuinely have the best customers in the world; this is for them.”
