Head back to school with a bang, repping the finest fits from your favourite brands to start the new school year as your best self
JD, the leading retailer for sports, fashion and lifestyle brands, launches its latest Back to School campaign: ‘Start Fresh’. Paying tribute to the boundless energy, unique individuality and unstoppable spirit of today’s youth as they gear-up for a new chapter ahead of going back to school.
JD knows how strict school rules can be, but why should that mean kids can’t rep their favourite brands to express themselves? Helping to put swag in your step with a new look to match, talented dance group Sturdy Off energetically showcase JD’s diverse product range for the season, from stylish triple black footwear, on-point apparel to must-have accessories and backpacks, helping you curate your ultimate uniform icon when heading back to the classroom.
The JD duffle bag has had the nation’s back for the past 25 years, and this season is no different as JD drops an exclusive run of iconic duffle’s inspired by ‘Fire and Ice’: Fire fits, ice cold product.
Embodying a sense of competition, power and personality, this school term, JD is tapping into the unstoppable force of youth, shining a spotlight on the rebellious yet resilient nature of being a teenager. Fire representing heat product and Ice, showcasing attitude. The combination of these distinct elements creates a dynamic and bold accessory that is perfect for adventurous and style-conscious youths, looking to make a statement in the schoolyard.
As the summer fun starts to wind down and the new term fast approaches, JD has you covered to ensure you start the new school year looking fresh. From 10th Aug to 1st September JD will be providing a pop-up barbers service in key JD stores nationwide. Just spend over £50 in-store and you’ll be able to treat yourself to a razor sharp, fresh trim. Keep an eye on JD social channels to see when the pop-up barbers will be in a store near you.
Needing the latest drip to keep you looking your best? Get all the essentials ready and prepped with JD’s ‘Start Fresh’ Back to School collection, where you’ll find everything you need from all your favourite brands to make an impact on your first day. Whether you’re heading back to school or steppin’ things up at college or uni, JD will help you hit those halls in style.
BACKPACKS
JD may be the Undisputed King of Trainers, but this season is all about backpacks, and this is the moment to honour a new champion. Whether you’re returning to the classroom, off to lectures, heading to PE classes or the gym, JD has a range of staple styles such as;Nike Elemental Backpack, Jordan Pencil Case Backpack, adidas Badge of Sport Backpack, adidas Originals Adicolor Backpackand more. Plus JD STATUSmembers can earn a boosted rate of 10x JD Cash on selected backpack too – check out the JD website for more info.
FOOTWEAR
JD will ensure you’ve got head-to-toe styling nailed. Your one-stop shop serving the best collection of the crispest triple black sneaks to give you the most polished, uniform look possible from the brands you love. Because nothing says effortless like new black kicks – a must-have for any street style icon’s wardrobe.
The iconic Nike React Vision continues to be an essential piece for the wardrobe, while the classicNike Air Max 90 never disappoints as a during or after school pleaser. If you’re looking for something that is school-approved but extra jazz, the LacosteL003 Neo Tech trainers will bring a futuristic edge to your rotation. For something with three stripes that gives a ‘90s feel, the adidas Originals Ozmillen is your answer.
For trainers that you can’t cop anywhere else, JD offers an extensive range of black exclusives to leave your mates envious. From the adidas Original jeans and the Nike Air Max 95 Ultra to theadidas Originals Honey Lo for Women, there’s something special for you to try, whatever your preference.
And not forgetting the next generation of trendsetters. JD’s kids’ range is available for infants, juniors and beyond supplying a kidswear collection that is everything and more. Including the Nike Air Force 1 Low Junior, the New Balance 9060 Junior, Nike Air Max Dn Junior, the New Balance 327 Junior, adidas Original Campus 00s Junior, the Kickers Kick Hi Children and the McKenzie Panama Children – your ‘mini me’ might just overtake you on the swag meter!
OUTERWEAR
Be the freshest in the school yard with the newest looks, whether it’s to start, complete or compliment your fits – JD is here to help you come top of the class in the style ranks. As an essential for braving the cold come winter, the range of on-trend bombers, laid-back jackets and parkas means wrapping up warm has never looked so good.
For men, the pullover Napapijri Arper Jacket is a popular statement piece, guaranteed to keep you dry and crispy clean in any wet weather. You can never go wrong with a hooded zip jacket such as the adidas Terrex Multi Light Down Hooded Jacket or The North Face Hydrenalite Down Jacket both being great options to secure for the new term. Hoodrich’s Flint Jacket offers a slick style in a stealthy black colourway, loaded with a lightweight fill for max insulation.
For women, the Nike Sportswear Classic Puffer Jacket, equipped with Nike Therma-FIT technology will provide much needed extra layers as the weather dips. If you are looking for something a bit lighter, the Berghaus Theran Hybrid Jacketis perfect, but if you want to give a classic parker aesthetic, it’s the Jordan Renegade Jacket, available in black, cream and pink.
Regardless of the brand name that keeps your kids flexing on the school drop-off in the morning, choose from a wide range of outwear from Nike, adidas, Under Armour, The North Face, Puma, Champion, and more. Give new school year confidence with an edge with theNike Synthetic Padded Jacket Junior in a smooth poly fabric that has a lightweight fill for warmth and comfort, or let them rock a classic name like the Tommy Hilfiger Essential Padded Jacket Junior, which has additional secure pockets to stash key school essentials. The Jordan Jumpman Padded Jacket Junior is a JD exclusive that will let their peers know they are bringing that new heat to school.
This Autumn – Start Fresh with JD when going Back to School.
Browse and shop the full Collection in-store and online now, here.
