28 proudly unveils Drop 3, showcasing a new level of sophistication in product and aesthetic. Shot in the upscale Mayfair district, this collection highlights ethereal architecture from classical to modernist, creating a stunning backdrop that elevates the narrative.
Our protagonists exude ‘uptown attitude’ – confident, familiar, and seamlessly blending with the elegant Mayfair scenery. The female character defies labeling, capturing onlookers with her modern elegance and attitude-a beautiful juxtaposition that defines her style and grace. This modern muse epitomizes the collection’s sophisticated tone and showcases the brand’s commitment to redefining contemporary fashion.
The collection teases a new product category with a Black Nylon MA1 embroidered bomber jacket, set to drop in September/October. This piece is a nod to subcultural fashion and design-led pieces, adding a fresh dimension to the 28 lineup.
Returning in both long-sleeved and short-sleeved versions, the Football Jersey embodies a home and away strip mentality. The palette includes calm and confident hues like lavender and creams in dual-paneled, long-sleeved collared shirts, and an anthracite grey short-sleeve with a half cab zip, illustrating a premium, considered disposition.
Oversized 3D 28 text logos adorn butter-soft jersey pieces, with a preference for sweatshirts over hoodies in this drop. These pieces are designed for both comfort and style, making them perfect wardrobe staples.
Elaborate oversized angular checkerboard full-zip training track tops in bold lavender and black cubist blocks stand out in this collection. These are paired with luxe logo rollnecks, official programme 28 track pants, and logo sport socks, offering a comprehensive wardrobe aesthetic.
No collection is complete without accessories, and Drop 3 includes stylish caps to complement the luxe, grown-up vibe of the collection.
28 is all about being uptown, top-ranking, leveled-up glam, glowing, and grown. This collection is poetic, offering key luxurious pieces to accentuate your wardrobe for the street as you up your game.
28 is now exclusively available on the brand’s official website 28clothing.com
