[STYLE] BOILER ROOM UNVEIL COMMUNITY INSPIRED SS24 COLLECTION
Today, Boiler Room drops its highly anticipated Spring/Summer 24 collection, inspired by the Boiler Room community both in front of and behind the lens. Taking cues from our global dance floors whilst considering the functional requirements of ravers, DJs and the Boiler Room team. Whether this is hard-wearing canvas fabrics for durability, multiple pockets for extra storage, or dance-ready mesh pieces, they’ve got you.
SS24 represents a step change for the Boiler Room apparel line with a focus on fabric and cut over bold logos. Quality clothing that’s fit for purpose; whether that’s playing, attending or running a Boiler Room. SS24 trends including utility and workwear are present in key pieces such as the technical multi-pocketed Cargo Jacket and trousers, alongside the boxy, hard-wearing zippered Rider Jacket, made from heavy-duty canvas. Other elements are playful and self-referential with the aim of ‘mythologising’ what Boiler Room is, whether that’s slogans taken from YouTube comments, event images used as all over prints or graphics that lay down the rules of the rave – No posers and stay hydrated! The SS24 colour paleTTe features vibrant lime and purple tones, as well as misty blue, gravel and olive shades throughout.
SS24 introduces new woven and technical fabrics, as well as product categories including a fully developed line of wearable accessories, featuring a functional vintage-inspired backpack, as well as cross-body bags in neutral tones which can be easily incorporated into any outfit. Boiler Room continues to work with their close community and onboard Boiler Room Photographer Vasilis Kalegias to capture the sentiment of the collection. Charlotte Moss, Editorial Stylist, leans on her authentic and relaxed approach to styling to create everyday wearable looks which can be worn day-to-night.
Boiler Room’s SS24 drops, Thursday 7th March 2024 via boilerroom.tv/shop, as well as a range of global stockists including END., LN-CC and SNS, expanding from 11 to 28 stores for SS24.
