Cult British streetwear brand Unknown debut their Spring ’22 collection this Easter with a campaign fronted by up and coming Italian Drill star Rondo Da Sosa. The collection launches online through a drop schedule from now until the launch of the Summer’ 22 collection in June.
Spring ’22 launches on the final date of their UK Road Tour seeing a branded bus-come-pop-up party stopping at major UK cities in the run-up to Easter before pulling into London on April 18th. Selected items from the collection are available pre-launch with stops live-teased through Unknown’s social channels – capturing the brand’s entertainment meets e-commerce mentality offering their customers something too often overlooked in the youth fashion market – fun.
Under the Creative Direction of founders Joe Granger and Callum Vineer, Unknown has come to acquire refreshing authenticity in its’ tone and character, with a focus on good times and taking their following along for the ride. Taking an ad-hoc approach to inspiration, picking up trims, washes and graphics throughout their travels, consistently building on and elevating their signatures.
Spring22 comprises staples such as washed jersey separates, graphic tees, and fresh updates of the brand’s technical outerwear. New styles this season include a lightweight padded gilet and matching shorts set and an Icy 90’s asymmetric zip shell-suit. Unknown delves further into accessories for this season, with a pouch and duffle bag in studded metallic camo and logo hardware bucket hats.
Photography: Shots Fired