BOY, the iconic fashion brand, joined forces with Playboy magazine to unveil their highly-anticipated collaboration at an exclusive launch event held at White City House, the renowned Soho House location. The launch party, which took place on last Friday (14th July) , offered an unforgettable night of style, entertainment, and a nostalgic homage to the infamous Playboy Mansion.
With its stunning backdrop and luxurious ambience, White City House transformed into a seductive playground, resonating with the spirit of the Playboy Mansion. The BOY x Playboy launch event curated an immersive experience, leaving attendees enchanted by the iconic Playboy lifestyle. An unmissable BOY branding gave Soho House a make-over, a provocative environment was set with a custom photo set up with none other than Zek Snaps personally capturing VIP talents including Navinder Nangla, Nat Winter, Eddie Wailes, and many more to mention. With archive PLAYBOY print issue scattered around, the space did not lack the vibe to be expected.
The event’s lineup of talented DJs added an extra layer of excitement and energy to the atmosphere. The renowned CUPPY, BENNY MAILS, CESTA, JAMES LOACH, and JAMO BEATZ took turns on the decks, skillfully soundtracking the night with an eclectic mix of music, ensuring the dance floor remained jumping and vibrant throughout the event.
Guests were treated to an unforgettable evening that encapsulated the Playboy legacy, featuring stunning fashion displays from the BOY x Playboy collaboration. The extensive guest list of fashion-forward creatives, press, media and plentiful VIPs partied on till late, whilst on entry giving an exclusive preview of the collection, showcasing the impeccable craftsmanship and attention to detail that the collaboration offers.
Photos By @zek.snaps & @hadzk for BOY.
The event evoked a sense of nostalgia while introducing a modern twist, celebrating the heritage of Playboy and the contemporary vision of BOY. As the launch is truly over, the heat from the collection however is still burning. Shop the collection now on www.boy-london.com
