[STYLE] KSUBI LAUNCHES FALL ’24 COLLECTION ‘MAD MAD WORLD’

For Fall ’24 Ksubi invites you to step into ‘Mad Mad World’ where chaos, non-conformity and the unpredictable are embraced. This season sees Ksubi dive headfirst into the whirlwind of the world around us, offering an unrivalled combination of its madness and Ksubi’s rebellious spirit. 

The range experiments with bold seasonal artwork, unique wash techniques and metal hardware, paired with iconic Ksubi symbols. Throughout the collection subverted popular culture references are spotlighted with an underlying punk attitude. 

For menswear, punk inspired graphics are featured throughout, including skulls and striking fonts across denim, outerwear and tees. This season sees an expanded offering of outerwear pieces such as new knits, a selection of bombers and a new herringbone coat and parka. For the denim in particular, classic Ksubi styles bring together custom wash techniques, metal hardware, topstitching detailing and zipper hem openings. The new “Stagelight” wash in particular is a prominent story in the collection. Available across five pieces, Stagelight is a nod to Ksubi’s legacy of boundary pushing design offering an updated stone wash and tinting techniques paired with Ksubi’s signature tobacco top stitching. 

For womenswear, new denim washes offer an aged vintage allure and well worn charm. The range offers versatile styling, with multiple layering options this season. Embrace a refined femme aesthetic by layering denim dresses over jeans and experiment with new denim on denim outfits. The collection sees metal eyelet hardware mixed with detached cut outs and graphics that take inspiration from iconic metal bands, bringing a tougher take on elevated femme looks. 

Ksubi’s Fall ‘24 collection ‘Mad Mad World’ will be available from 6th August at KSUBI.com, Ksubi flagship stores in New York, Los Angeles, Miami, Chicago, London, and the newest additions to Ksubi’s global store network in Sydney and Melbourne. The collection will also be available at selected boutiques and department stores globally.