GENIUS IS EVERYWHERE. A CALL TO ACTION TO FIND YOUR INNER VOICE.

Creative polymath and entertainment industry titan JAY-Z has built an empire that touches multiple industries and global audiences. Moncler, born as a pioneer in protective mountain outerwear, has nurtured a Genius platform for co-creation that’s evolved beyond the realm of fashion, venturing into art, design, entertainment, music, sport and culture. Moncler x Roc Nation designed by JAY-Z symbolizes creativity without limits, pooling experience and ambition from shared yet vastly varied points of interest, for a collection and manifesto that epitomizes the sentiment that genius is everywhere. 

The meeting of minds kicked off in February 2023, at The Art of Genius immersive event at London Fashion Week,  which expanded the Moncler Genius universe of fashion collaboration to a platform of co-creation across different spheres of creativity. For his Genius foray, titled ‘The Art of All’, JAY-Z and Roc Nation engineered an epic, yet deeply human journey in sound and vision in which he turned the spotlight away from himself – and onto the visiting creative community of thousands. State-of-the-art sound pods allowed guests to use their voice and become the creator, contributing their vocals to be engineered by legendary producer, Mike Dean. The community-sourced music created an emotion-centred piece: The Art of All. 

The Moncler x Roc Nation designed by JAY-Z collection is NOW available at FLANNELS.COM