GENIUS IS EVERYWHERE. A CALL TO ACTION TO FIND YOUR INNER VOICE.
Creative polymath and entertainment industry titan JAY-Z has built an empire that touches multiple industries and global audiences. Moncler, born as a pioneer in protective mountain outerwear, has nurtured a Genius platform for co-creation that’s evolved beyond the realm of fashion, venturing into art, design, entertainment, music, sport and culture. Moncler x Roc Nation designed by JAY-Z symbolizes creativity without limits, pooling experience and ambition from shared yet vastly varied points of interest, for a collection and manifesto that epitomizes the sentiment that genius is everywhere.
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The meeting of minds kicked off in February 2023, at The Art of Genius immersive event at London Fashion Week, which expanded the Moncler Genius universe of fashion collaboration to a platform of co-creation across different spheres of creativity. For his Genius foray, titled ‘The Art of All’, JAY-Z and Roc Nation engineered an epic, yet deeply human journey in sound and vision in which he turned the spotlight away from himself – and onto the visiting creative community of thousands. State-of-the-art sound pods allowed guests to use their voice and become the creator, contributing their vocals to be engineered by legendary producer, Mike Dean. The community-sourced music created an emotion-centred piece: The Art of All.
The Moncler x Roc Nation designed by JAY-Z collection is NOW available at FLANNELS.COM