[STYLE] DAILYSZN: 2024’S HOTTEST NEW WOMEN’S LIFESTYLE BRAND LAUNCH

DAILYSZN – a dynamic new women’s lifestyle brand has officially arrived to revolutionise the world of activewear, marking its official launch this January to kickstart 2024 with a bang. 

Born out of Manchester, DAILYSZN is designed with the ‘daily’ in mind, supplying effortless essentials, activewear-inspired cuts designed in sleek, neutral tones and versatile fits that seamlessly allow you to transition from brunch to shopping with the girls. 

Created with the modern woman in mind, recognising the need for functional yet fashionable silhouettes, DAILYSZN is the perfect everyday uniform. The brand’s ethos brings a fresh perspective to the women’s athleisure market, with a focus on high-quality materials, thoughtful design, and added versatility for all-day wear. Founded with one simple mantra – daily essentials for every szn, the 2024 debut collection brings upgraded energy to your fits, with a fresh new look for the new year: 

Starting with perfectly oversized hoodies and sweatshirts, cut from premium cotton with a super-soft, thick feel for the ultimate comfy vibe, ideal for easy layering through the colder days. Pair them with roomy joggers in wide-leg styles, as well as classic cuffed cuts – or stay street-ready with parachute pants to bring that off-duty energy when you step out. 

For the basics, DAILYSZN tees hit different. Durable but lightweight cotton makes up a selection of oversized styles, delivering an easy, chilled edge. For something a little more sleek, slim-fit T-shirts, tights and zip-through tops provide an always-on athleisure look for the girl in the know, empowering women of all shapes and sizes to embrace their individuality, whilst feeling confident in their own skin. 

Packed with classic colourways to match anything and everything, the all-new collection sports a range of earthy, neutral hues like Fungi, creamy Turtledove and dusty Rose Taupe. 

For those ready to take their everyday looks to the next level, follow the brand on Instagram to stay in the loop with the latest and newest launches at @dailyszn.

The debut collection is available to shop exclusively at JD, instore and online here.