[STYLE] DR. MARTENS LAUNCHES GENIX NAPPA COLLECTION MADE FROM RECLAIMED LEATHER
Reclaimed leather. Remade to last.
Dr. Martens launches its latest innovative Genix Nappa collection made from reclaimed leather. The collection aims to tackle waste by rescuing leather offcuts that would otherwise be destined for landfill and using them to create a soft yet durable new material.
Durability is a hallmark of all Dr. Martens’ products, which have been Made Strong since 1960. Sustainability through longevity is a key focus for the brand and this latest launch is the next step in its journey to create durable, lower-impact footwear that will help support a more sustainable future for the iconic brand.
Genix Nappa is redefining strength by giving wearers a more sustainable alternative to traditional leather. The new material has a lower carbon impact than traditional leather and is specially engineered to make sure it’s just as durable, comfortable and long-lasting as the original brand icons we know and love.
The leather offcuts are taken from tanneries and put through a process to separate the leather fibres before re-entangling them, producing a roll of re-engineered, reclaimed leather which is then used to manufacture the footwear.
The new collection will feature remakes of Dr. Martens’ best-selling original footwear. • Dr. Martens 1460 Lace-Up Boot – RRP £170
- Dr. Martens 1461 3-Eye Shoe – RRP £140
- Dr. Martens 2976 Chelsea Boot – RRP £170
Genix Nappa will launch on the 26th March 2024 and will be available to purchase from: www.drmartens.com/genix-nappa
