[STYLE] OAKLEY FUSES FANTASY WITH SCIENCE WITH 13.11 EYEWEAR
NEW STYLE BOLDLY REMIXES THE ICONIC PRO M FRAME WITH UNMISTAKABLE KATO LENS SHAPE
13:11, Oakley’s forthcoming eyewear, represents what it means to reimagine everything. Part fantasy, part science, its design boldly reinvents the icon Pro M Frame® with Oakley Kato™ lenses.
The result is a legend of the past merged with state-of-the-art advancements in eyewear technology, that upholds Oakley’s legacy of delivering cutting-edge products. A simple equation resulted in its quirky moniker, adding the ‘M’ for M Frame to the ‘K’ for Kato, the 13th and 11th letters of the alphabet.
13.11 boasts a unique brow design that makes a powerful statement, featuring strong aesthetics that will enhance the wearer’s world like no other. Crafted for any exploration ahead, the design combines a Kato-inspired lens shape with a singular piece and hingeless frame inspired by the Pro M Frame, which made its original debut in 1996. 13.11 showcases sculpted surfaces crafted from durable and flexible O-Matter™ material, complemented by Unobtanium® ear socks and nose pads for a secure grip. Complete with Oakley Prizm™ Lens Technology, see colors and contrast like never before. Housed in a custom form-fitting hard case, the packaging is inspired by the creation of the eyewear, sparking a new design narrative.
Starting January 18th, Oakley 13.11 will be available on Oakley.com as well as in selected Oakley stores and partners worldwide.
