Following fifteen years of collaboration, this is the final instalment of Fred Perry x Raf Simons. Inspired by late ‘80s and early ‘90s Britain, a time when life was tough, but communities of people came together. Your chosen family was your family and you all united to share in music, fashion and friendship.
Styling became iconic during this era. Sharp tailoring was layered over bleached and over-washed T-shirts, so fitted they look like they’d shrunk in the wash. Whilst contrast binding is reminiscent of early-90s band T-shirts. These styling details are referenced throughout our latest collection with Raf Simons, whose fascination with British counterculture has always influenced his work.
The collection was captured by British photographer, Ewen Spencer down in the 100 Club basement on Oxford Street on a group of people who each represent the spirit of youth, including film maker Jim Longden, DJ Keyrah, musician Joni Sammuels, DJ Kojay and Oskar Gudinovic and Aaron Hurley of the Cardinals band. Over the years, Simons used Fred Perry as a canvas for exploring his obsession with British youth culture and his references reflected our own – from the Manchester scene to Northern Soul, punk and to the 100 Club, all reimagined through his distinctive lens, imbuing modernity into our classics. These pieces will undoubtedly become immediate collectibles – the future is now.
“A polo shirt is a polo shirt, but the Fred Perry polo shirt always brings a vibe of youth subculture.” Raf Simons Future collaborations with Fred Perry see LA based Noon Goons, and BEAMS interpret the iconic Fred Perry Shirt through their own distinct lens.
The collection is available online and in store now.