JD, the leading retailer of sports fashion and footwear, is thrilled to announce the highly anticipated re-opening of its flagship store in Westfield Stratford City…

The new and improved store, which opened its doors on Saturday 20^th April 2024, promises an exciting new shopping experience for sports enthusiasts and fashion aficionados alike. The newly revamped retail space boasts over 4,000 square feet of additional space compared to the previous Stratford store, offering customers an expanded and enhanced shopping environment. Complete with a cutting-edge digital uplift spanning across two floors, the store promises to deliver a seamless and immersive shopping experience. With expanded areas for footwear and apparel, shoppers can expect a curated selection of the latest styles and trends from top brands.

As part of the grand re-opening celebrations, JD invited Beta Squad, consisting of Chunkz, Niko Omilana, Aj Shabeel, Sharky and King Kenny, to create an unforgettable experience for visitors. The renowned YouTube collective was in attendance on Saturday 20^th April, capturing exclusive social content and engaging with fans.

Shoppers who purchased footwear across the weekend were able to attend the JD Customisation Station, with the option to add custom heat press vinyl and alternative laces free of charge. Visitors to the new store were also entertained across the weekend with  a series of sporting performances, including freestyle footballer Andrew Henderson, basketball freestyler Tarry Algar and break dancers from Sky Cinema’s Breaking Point.

What’s more, in the coming months, JD Stratford will host a series of activities and events, giving customers the chance to win JD prizes:

• 27^th April & 28^th April – JD Stratford Strike Activation – hit the same target three times in order to win a JD gift card.
• 4^th May & 5^th May – Crep Protect Cop or Flop Challenge – with the chance to win a Year’s Supply of Crep Protect and Free Trainers from JD
• 11^th May & 12^th May – Under Armour Performance Activation
• 17^th May – New Balance Grey Days Activation
• 18^th & 19^th May – JD Prize Pull Activation – pull the handle and reveal a winning ball to with JD prizes

These events promise to bring the spirit of sport and fashion to life, offering shoppers exciting opportunities to engage with their favourite brands and win exclusive prizes.

Shoppers are invited to visit JD at Westfield Stratford City and immerse themselves in a spring season packed with excitement, exclusive sneaker releases, and incredible prizes that they won’t find anywhere else.