The UK’s #1 Irish whiskey ensured the true spirit of St. Patrick’s Day was transported to London with the maiden voyage of its new bus…

SLÁINTE! JAMESON IRISH WHISKEY went big for St. Patrick’s Day 2024, taking its new double-decker bus around London to deliver the ULTIMATE Irish celebrations. But this is no ordinary double-decker bus. This bus is fully kitted out with Jameson bars on the top and bottom decks, a gaming booth, and DJ decks. 

On Saturday, friends of the brand including Mam Sham, Hannah Louise F, Danny Lomas, Mojo from NSG, Poundland Bandit and Jodie Nixon hopped aboard the bus. They enjoyed a whistle-stop tour of East London’s most iconic Irish spots. Kicking off at The Auld Shillelaghin Stoke Newington for some old-fashioned Irish fun and games, the bus then headed to SWIFT Shoreditch for the ultimate cocktail masterclass where guests were challenged to create the best version of SWIFT’s award-winning Irish Coffee. The bus finished off & rolled through to BOXPARK Shoreditch for a big shindig where the Jameson, Ginger and Lime cocktails were flowing! There were also a very fortunate few members of the public hopping aboard after winning the same privately chauffeured East London experience.