[STYLE] NEW ERA BRIGHTENS UP THE HOLIDAY SEASON WITH ITS NEON COLLECTION

Lighting up the season, New Era launches its neon colour inspired collection with a selection of reworked NBA team logos. The Neon Pack features bomber jackets, hoodies, jogging bottoms, and t-shirts alongside the New Era’s iconic adjustable 9FIFTY snapback silhouette.

Each bomber jacket has an all-over collage print featuring multiple NBA teams on the front and back in bright vivid colours reminiscent of neon signage. The logos showcased include New York Knicks and Boston Celtics in their official team colours but with a bright gradient lens effect. In contrast the hoodie and jogging bottoms solely feature the Chicago Bulls emblem in large print on the front of both.

LA Lakers, Chicago Bulls, and Brooklyn Nets take over the front panel of each 9FIFTY cap with each bright team logo placed front and centre against a contrasting black backdrop. The New Era flag logo is placed to the left of each cap in corresponding team logo colours.

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