[STYLE] HEAT TO DROP NEW SUPERBRANDS BOX
HEAT launches first of its kind category box SUPERBRANDS on November 15th…
Founded in 2019 by Mario Maher and Joe Wilkinson, HEAT continues to revolutionise shopping methods with a pioneering approach by bringing a season-less strategy with a cutting-edge experience. Following major investment from venture capital firm Antler, LVMH Luxury Ventures, The Hermès Family, strategics including Stefano Rosso (OTB Group) and more, HEAT continues to expand its portfolio and brand network.
Following the runaway success of the original HEATBOX, the purveyors of the world’s-first luxury mystery box concept has continued to expand its offering via two new tiers including CONTEMPORARY which launched in September, pushing a growing roster of over 100 global fashion brands.
The unique HEAT appeal attracts an ever-growing global youth audience of digital-first shoppers; with proven instant sell-out success across its existing STREETWEAR and CONTEMPORARY offerings. HEAT’s experiential shopping platform now reaches new heights with a super-luxe edit of hero, archive and seasonal product from the aptly named ‘super brands’ of industry. The new tier of HEAT boxes creates an exhilarating, future-proof avenue for luxury brands eager to innovate, whilst offering avid fashion fans a chance to interact with covetable designer goods.
Available to buy at www.heat.io on Tuesday, November 15 at 8PM GMT. £990 / $1140 / €1140
