TWO ICONS JOIN FORCES TO PAY TRIBUTE TO 50 YEARS OF HIP HOP…
Hennessy, the world’s leading cognac brand and one of the most name-dropped brands in Hip Hop, collaborates with Grammy-Award-winning rap legend Nas to release a limited-edition Hennessy V.S bottle in celebration of the 50th anniversary of the genre. A collection of unique designs pays tribute to the genre’s past, present, and future and its undeniable cultural impact that permeates throughout the world. In addition, the commemoration highlights Hennessy’s legitimate connection to the community—a rich blend of those who pioneered and shaped the art form as we know it and the nonconforming new guard who continues to up the game.
Speaking on the collaboration Nas said, “It’s an honour to collaborate with Hennessy to commemorate this moment for the art form. Hip-Hop has always had a special connection with Hennessy, and I’m excited to celebrate the culture’s 50th anniversary with a brand and product that pays tribute to its history and impact.”
“Hennessy has always had a strong connection with the music industry, particularly Hip-Hop,” said Laurent Boillot, Hennessy’s CEO. “Hennessy is truly the original spirit of Hip-Hop, which the culture embraced as a badge of success and good taste. We, as a brand, are particularly honoured by this recognition. We leaned into this and continuously supported the culture. To celebrate this heritage we couldn’t have a better partner than Nas.