PLAYFULLY SUBVERSIVE: DR. MARTENS REUNITES WITH HEAVEN BY MARC JACOBS FOR A THIRD BOUNDARY-DEFYING COLLECTION…
After two sell-out releases, we’ve joined forces with Heaven by Marc Jacobs once again to remaster the Mary Jane shoe as you’ve never seen it before. The campaign features fashion muse and artist, Aliyah, the originator of TikTok’s Aliyahcore trend.
Since its launch in 2020, Heaven by Marc Jacobs has risen to cult label status for its teenage-inspired
aesthetic that has a subversive edge. Like Dr. Martens, its silhouettes are made famous by its wearers.
Those who see through an alternative lens. Go against the grain. And shatter expectations.
Heaven’s originality lies in its ability to walk the line between the playfulness of youth and the attitude of
rebellion. This bold nature extends to its distinctly androgynous styles that can be interpreted by anybody – anywhere. A spectrum of multifaceted individuals who have released themselves from the confines of labels. And who take up space in subcultures all over the world.
Following in the same binary-defying footsteps as our previous collections, our third collaboration is
ready to storm onto the scene. Taking centre-stage is our Addina Bex shoe. A classic DM’s silhouette
that’s transitioned from playground to pit. Bystander to activist. Proof that the status quo is made to be
Reinterpreted in seasonal cherry red and black, the new Addina Bex shoe takes on a distinctly 90s
fabric: velvet. Details include our signature yellow stitching. Our instantly recognisable AirWair heel loop.
And the famous Heaven by Marc Jacobs double-headed bear on the buckle. An ode to the friendship
bracelets that dominated the 90s – reinterpreted for a new era.
The new Dr. Martens x Heaven by Marc Jacobs collaboration lands on 20.10.23 at drmartens.com