Levi’s® has collaborated with Adish, an Israeli-Palestinian-owned brand that pairs contemporary silhouettes with traditional Palestinian craft techniques. This first partnership between the two brands is composed of deadstock Levi’s® Chore jackets and Original 501® upcycled through the application of Palestinian Tatreez hand embroidery and Bedouin hand weaving created by communities of women artisans in occupied Palestine and Israel.
Each garment is unique and features patterns reflecting daily life in Palestine: domestic items, farm animals, olive harvest, and life events such as marriage and mourning. Evoking sentimental memories of the smells, flavors, and sounds that inspire the Adish brand. The capsule collection includes four one-of-a-kind gender-neutral products including:
Levi’s®501® Original jeans: Limited edition of the iconic Levi’s® 501® reimagined by Adish. Featuring several embroideries representing various local geographical areas and a special green Levi’s® Tab. Made of a cotton and hemp blend, available in classic ecru and indigo with bronze paisley all-over print.
Levi’s® Chore Jackets: two variants of the classic Chore coat revisited by Adish and upcycled by female Bedouin artisans from different villages in the West Bank. Additionally, the ecru version has special indigo wool pockets handmade in the traditional bedouin technique.
To achieve the contemporary application of traditional Palestinian manufacturing techniques, the Levi’s® by Adish collection centers cross-stitch (or village-stitch) called Tatreez embroidery, using a mix of traditional techniques inspired by the centuries-old art form that is practiced traditionally by women and passed down from one generation to the next. The line was manufactured in co-operation with nearly 50 artisans from different villages in the West Bank and throughout occupied Palestine. In addition, Adish partners with the Lakiya Weaving Initiative, founded by Sidreh, an organization based in the Negev (Naqab) Desert, in the south of Israel. The Lakiya Weaving Initiative functions as a means of personal and economic empowerment for local communities by applying their traditional weaving skills to the manufacture and sale of woven products.
The Levi’s® by Adish collection is now available online on Levi.com and in-store at Levi’s® London Haus at 41 Great Marlborough St., and Levi’s® Milan Pop-up stop at Via Vincenzo Capelli 1 as well as selected wholesalers.
