Viper Mag

Main Menu

  • Read.
  • Watch.
  • Listen.
  • Shop
  • Style.
  • VIPER+

logo

  • Read.
  • Watch.
  • Listen.
  • Shop
  • Style.
  • VIPER+
  • LIL TJAY INTERVIEW: FROM THE BRONX TO THE WORLD: AN EXCLUSIVE 2024 COVER STORY WITH LIL TJAY

  • RAJAHWILD INTERVIEW: THE ‘PURPLE COW’ OF DANCEHALL, FEMALE APPEAL, AND HIS ROLE IN THE CULTURE

  • PRINT ISSUE STARRING SPICE, SKILLIBENG & MORE

  • [WATCH] WESTSIDE GUNN’S VIPER COVER STORY INTERVIEW

  • [MAGAZINE] M HUNCHO [AW22 COVER STORY]

Style.
Home›Style.›[STYLE] INTRODUCING DR. MARTENS LOWELL: THE LEISURE WORKWEAR SHOE

[STYLE] INTRODUCING DR. MARTENS LOWELL: THE LEISURE WORKWEAR SHOE

By Lily Mercer
August 1, 2024
1010
0
Share:

DM’s extensive archive continues to deliver workwear-inspired silhouettes. Refined and redefined.

In the 60 years since Dr. Martens first started producing workwear, much has changed. What’s more important now more than ever is versatility, craft and timelessness. The Lowell shoe is designed for contemporary culture.

A 4-eye shoe.

Crafted for the 7 am alarm after a late finish.

Built for freelance lifestyles, the unexpected client feedback, the changing of the brief, and chasing an unpaid invoice. 

Designed for exploring vinyl collections and working out a set list. Useful for curating a wardrobe of clothes into a capsule collection. 

Prepared for a buying an expensive coffee before half a day of selling expensive coffee, no moment to stop or sit down.

Constructed for heading straight out, no need and no time to change. Hitting the streets and transitioning into nightlife. 

Suitable for gallery openings to support a friend, possibly understanding the post-post-modern irony in a converted warehouse, and definitely understanding the open bar. 

Shaped for showings of In The Mood For Love, shown in 70mm, the only way to experience it properly. 

Equipped for takeaways, checking the time, calculating how much sleep is needed and trying that new editing software. 

And ready to do it all again tomorrow.

The Lowell collection is explored through neutral shades and high-quality leathers. Easy-wearing craft matched with day-to-night versatility. It is elevated with design embellishments across the shoe, including stitched detailing along the sides, a leather heel tab, a padded collar and finished with a moccasin toe. Set on a rugged BEN outsole with DM’s signature yellow welt stitch.

The Lowell collection will be available instore and online from 1st August, retailing at £170.

Previous Article

[FEATURE] VIPER PRESENTS: OSHAMO

Next Article

[EVENTS] THE COUNTDOWN TO DRUMSHEDS BIGGEST SEASON ...

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0

Lily Mercer

Related articles More from author

  • Style.

    [STYLE] MCQ REVEALS SECOND COLLECTION ‘ARCADE’

    October 2, 2020
    By Lily Mercer
  • Style.

    [STYLE] THE HUGO FW23 CAMPAIGN CONNECTS STYLE TO SOUND

    August 19, 2023
    By Lily Mercer
  • Style.

    [STYLE] KSUBI LAUNCHES FALL ’24 COLLECTION ‘MAD MAD WORLD’

    August 9, 2024
    By Lily Mercer
  • Style.

    [STYLE] CLARKS CELEBRATES ITS FIRST EVER WALLABEE DAY

    April 4, 2024
    By Lily Mercer
  • Style.

    [STYLE] PERCIVAL RELEASE ‘PERCIVAL AUXILIARY’ COLLECTION

    September 20, 2023
    By Lily Mercer
  • Style.

    [STYLE] JIL SANDER SS22 COLLECTION

    July 1, 2021
    By Lily Mercer

Leave a reply Cancel reply

You may be interested

  • Style.

    [STYLE] BIRKENSTOCK CELEBRATES ITS MOST ICONIC SANDALS IN DISTINCTIVE SUEDE LEATHER

  • Style.

    [STYLE] BAPE®︎ INTRODUCES ‘DRAGON AND TIGER’ THEMED A RISING BAPE®︎ COLLECTION

  • Style.

    [STYLE]  DICKIES LAUNCHES ‘MADE IN DICKIES’ CAMPAIGN

  • LATEST REVIEWS

  • TOP REVIEWS

  • THE FRIDAY ROTATION | OCTOBER 9TH: THIS WEEK’S TOP 3 ESSENTIAL TRACKS

  • THE FRIDAY ROTATION | OCTOBER 2ND: THIS WEEK’S TOP 3 ESSENTIAL TRACKS

  • DETO BLACK INTERVIEW: LAGOS ENERGY, FASHION CAMPAIGN SOUNDTRACKS & CHALLENGING GENDER NORMS [2026 EXCLUSIVE]

  • THE STYLE REGISTER VOL. 06: SUB-BASS FOOTWEAR, STUDIO UTILITY, AND MODERN ATHLETIC HERITAGE

  • THE FRIDAY ROTATION | SEPTEMBER 25TH: THIS WEEK’S TOP 3 ESSENTIAL TRACKS

Timeline

  • October 9, 2026

    THE FRIDAY ROTATION | OCTOBER 9TH: THIS WEEK’S TOP 3 ESSENTIAL TRACKS

  • October 2, 2026

    THE FRIDAY ROTATION | OCTOBER 2ND: THIS WEEK’S TOP 3 ESSENTIAL TRACKS

  • September 30, 2026

    DETO BLACK INTERVIEW: LAGOS ENERGY, FASHION CAMPAIGN SOUNDTRACKS & CHALLENGING GENDER NORMS [2026 EXCLUSIVE]

  • September 30, 2026

    THE STYLE REGISTER VOL. 06: SUB-BASS FOOTWEAR, STUDIO UTILITY, AND MODERN ATHLETIC HERITAGE

  • September 25, 2026

    THE FRIDAY ROTATION | SEPTEMBER 25TH: THIS WEEK’S TOP 3 ESSENTIAL TRACKS

Latest Comments

  • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
    on
    December 22, 2022
    […] On the back of his ‘Save Me’ track soundtracking the new Director X documentary Quiet ...

    [INTERVIEW] WAVE MONTEGA HAS BIG THINGS COMING

  • Russ Millions Reveals New Mixtape is “99% Finished”  | DotFM.USa
    on
    May 16, 2022
    […] “Being number one for three weeks, going number one in the first place,” Russ millions ...

    [INTERVIEW] RUSS MILLIONS

  • Russ Millions Reveals New Mixtape is “99% Finished”  | e-Radio.USa
    on
    May 16, 2022
    […] “Being number one for three weeks, going number one in the first place,” Russ millions ...

    [INTERVIEW] RUSS MILLIONS

  • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV - UK ...
    on
    February 12, 2022
    […] achieves them. “I wanna get a number one album, or a number one mixtape,” Russ ...

    [INTERVIEW] RUSS MILLIONS

  • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV – RapNationMixTapes
    on
    February 11, 2022
    […] he achieves them. “I wanna get a number one album, or a number one mixtape,” ...

    [INTERVIEW] RUSS MILLIONS

About us

Since 2013, Viper Magazine has served as the definitive digital and print destination for the vanguard of music, fashion, and lifestyle. Since the inception, the platform has been dedicated to documenting the global underground while giving a voice to the artists and innovators who shape the zeitgeist before it hits the mainstream.

Contact us

  • London, UK
  • lily@vipermag.com
  • Recent

  • Popular

  • Comments

  • THE FRIDAY ROTATION | OCTOBER 9TH

    THE FRIDAY ROTATION | OCTOBER 9TH: THIS WEEK’S TOP 3 ESSENTIAL TRACKS

    By Lily Mercer
    October 9, 2026
  • THE FRIDAY ROTATION | OCTOBER 2ND

    THE FRIDAY ROTATION | OCTOBER 2ND: THIS WEEK’S TOP 3 ESSENTIAL TRACKS

    By Lily Mercer
    October 2, 2026
  • DETO BLACK INTERVIEW

    DETO BLACK INTERVIEW: LAGOS ENERGY, FASHION CAMPAIGN SOUNDTRACKS & CHALLENGING GENDER NORMS [2026 EXCLUSIVE]

    By Lily Mercer
    September 30, 2026
  • THE STYLE REGISTER VOL. 06

    THE STYLE REGISTER VOL. 06: SUB-BASS FOOTWEAR, STUDIO UTILITY, AND MODERN ATHLETIC HERITAGE

    By Lily Mercer
    September 30, 2026
  • [MAGAZINE] WHO IS IAN CONNOR?

    By Lily Mercer
    February 25, 2014
  • [INTERVIEW] RUSS MILLIONS

    By Lily Mercer
    December 10, 2021
  • [COVER STORY] DEJ LOAF

    By Lily Mercer
    November 21, 2014
  • Advantages & Disadvantages of Ice Cream to Human Health

    By Lily Mercer
    June 10, 2015
  • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
    on
    December 22, 2022

    [INTERVIEW] WAVE MONTEGA HAS BIG THINGS COMING

    […] On the back ...
  • Russ Millions Reveals New Mixtape is “99% Finished”  | DotFM.USa
    on
    May 16, 2022

    [INTERVIEW] RUSS MILLIONS

    […] “Being number one ...
  • Russ Millions Reveals New Mixtape is “99% Finished”  | e-Radio.USa
    on
    May 16, 2022

    [INTERVIEW] RUSS MILLIONS

    […] “Being number one ...
  • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV - UK ...
    on
    February 12, 2022

    [INTERVIEW] RUSS MILLIONS

    […] achieves them. “I ...

Photostream

    Follow us

    © Copyright VIPER MAGAZINE 2026. All rights reserved.