Fenty Beauty announces the rih-launch of the Fenty Beauty Experience on Roblox– the global immersive platform where millions of people connect, play, and communicate daily. Rihanna’s beauty brands – Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, and NEW! Fenty Hair – are making their comeback to Roblox with the same world, but a new and updated experience with even more products to discover from head-to-toe.

The Webby Award-Winning Fenty Beauty Experience debuted on Roblox in 2023 and offered players access to the brands’ first-ever virtual world for 4 weeks and a first-of-its-kind co-creation opportunity to inspire the next Fenty Beauty Gloss Bomb Universal Lip Luminizer shade. Now, Fenty Beauty introduces the limited-edition launch of the winning Gloss Bomb shade, “Major Flex,” (£19.00) inspired and handpicked by Rihanna. From online to IRL, the new “Major Flex” creation, a shimmering multicoloured gunmetal shade for all, takes Gloss Bomb from cyberspace to your lips.

The re-launched Fenty Beauty Experience on Roblox will be available from late June – September and will give players even more of an interactive and fantastical peek inside the world of Rihanna’s beauty brands. Users can discover Fenty products across Fenty Eau de Parfum, Fenty Hair, Fenty Skin and Fenty Beauty, all with different rarity and unique abilities, that can be collected and traded to unlock exclusive accessories.

Discover and explore best-selling and newer launches, like Fenty Beauty Gloss Bomb Universal Lip Luminizer in Major Flex, NEW! Fenty Skin Hydra Vizor Huez Tinted Moisturizer SPF 30, and the NEW! Fenty Hair Collection, including The Comeback Kid Instant Damage Repair Treatment. Users can collect and trade products to cop social gear and find more products varying in abilities and rarities. Players can also enjoy new exclusive wearable accessories, including upgrading your character’s looks with iconic Rihanna hair looks, and new weekly Fenty avatar accessory drops that can be claimed as rewards for interacting, collecting, and experimenting with the Fenty products.

The Fenty Beauty Experience on Roblox will be available from June 24th September 24th, 2024. To join, visit roblox.com/fentybeauty and follow @FentyBeauty @FentySkin @FentyHair for more details.

Fenty Beauty Gloss Bomb Universal Lip Luminizer in “Major Flex” (£18.00) will be available for a limited time beginning 24th June 2024 exclusively online at FentyBeauty.com and Sephora.com.

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