THE GLOBAL MUSIC ICON WEARS ALL-NEW COTTON COLLECTION LOOKS.
SKIMS has announced the launch of its latest campaign starring Grammy Award-winning artist and international sensation Cardi B. With this campaign, SKIMS celebrates Cardi B’s undeniable influence and impact on pop-culture and the music industry.
Global icon Cardi B stars in the campaign wearing updated pieces from SKIMS’ most-tagged collection, the Cotton Collection, featuring all-new branded waistbands, cuts, and colours. Inspired by Cardi B’s cultural force and accomplished music career, this campaign highlights how SKIMS continues to lead the industry in celebrity casting and marketing by engaging diverse, of-the-moment talent.
Recognized as one of the most successful female rappers of her generation, Cardi B is the first female artist to win the Grammy Award for Best Rap Album as a solo artist and the female rapper with the most number-one singles on the Billboard Hot 100. She has earned numerous other accolades, including eight Billboard Music Awards, six American Music Awards, 14 BET Hip Hop Awards, and two ASCAP Songwriter of the Year Awards. Also, a fashion trendsetter and social media phenom, Cardi B’s influence transcends music and is notable throughout pop-culture.
“I’ve always loved the SKIMS Cotton Collection. It’s so sexy and makes me feel snatched yet comfortable while hanging out at home,” said Cardi B. “The new styles and colours I wore on set are even better, and I can’t wait to wear them all the time.”
Shot and directed by renowned artist and photographer, Vanessa Beecroft, with whom the brand has a longstanding creative relationship, the new campaign will debut across digital and social platforms.
The SKIMS Cotton Campaign featuring Cardi B launches Monday, October 16th on Skims.com and across SKIMS social platforms.