[STYLE] NICCE CELEBRATES 10 YEARS

This year marks the ten-year anniversary of NICCE, a British streetwear brand with a rich history and commitment to providing stylish, high-quality apparel and accessories for men and women. Founded in 2013 by Mitchel Galvin-Farnol in East London, the brand has come a long way from its humble beginnings out of a bedroom in Hackney. Drawing inspiration from London’s diverse culture and emerging music scene, NICCE offers clean, contemporary, and minimalist designs for everyday activity. 

Pronounced “nee-chee,” the brand’s name is derived from the expression “Niiiiice,” reflecting a sense of joy and support for others. NICCE’s dedication to international growth and the creation of fresh, evolving collections ensures that it remains a prominent figure in the streetwear industry.

NICCE has established itself as a staple in the streetwear scene and is available through over 350 retailers worldwide, including JD Sports, Foot Locker, Footasylum, and ASOS. 

Launching 5th October, NICCE’s “Drop Three” collection explore fluid forms, rippling water, and hyper-zoom cells within the men’s designs, and takes winterized fabrics, unique dye techniques and logo applications to a new level. While the women’s collection presents modern silhouettes from crops and flares that come to life across a seasonal colour palette for the ultimate transitional wardrobe. 

As they look to the next ten years, NICCE is committed to community and the ethos of “Niiiiice” which remains at the heart of its identity, connecting and empowering its talent network and customers alike.