[STYLE] TOPSHOP SS23 DENIM CAMPAIGN

For Spring/Summer 2023, TOPSHOP and TOPMAN continue to celebrate the next step in their journey under ASOS ownership, with the introduction of their latest denim campaign...

Since their inception in the 1960s, TOPSHOP and TOPMAN rose to become some of the most influential and recognisable names in British fashion through their pioneering design, cutting-edge shopping experience and truly unique positioning, bridging between the worlds of high street and high fashion. Following ASOS acquisition in 2021, and the launch of the brands new chapter last year, we have seen TOPSHOP and TOPMAN evolve into a digital-first business with the same confident and unapologetic attitude that lays the foundation on which the two iconic brands grow.

This season the TOPSHOP and TOPMAN design teams continue to introduce reinvigorated collections with a laser focus on quality, design, fit and fabric through the latest denim collection. Taking place alongside iconic silhouettes such as the Joni and the Jamie, for SS23 we see introductions of seasonal elevations that will create bold statements through capsule wardrobe options. From distressed denim to dramatic balloon sleeves and frayed textures, maxi denim moments and silhouettes from straight to low waist. The SS23 denim collection aims to empower people to self-express through their choice of clothing.