[STYLE] NEW BALANCE AND EBERECHI EZE RELEASE LIMITED EDITION BOOT
New Balance, together with New Balance athlete and Crystal Palace star midfielder Eberechi Eze announced the release of a limited-edition boot, New Balance Starraiser Furon v7, that is inspired by his Greenwich roots. The New Balance Starraiser Furon v7 is available at www.newbalance.com with a retail price of £220.
Hailing from the South London borough, Eberechi worked closely with New Balance on the design of the boots, drawing on memories from his early years playing football in Greenwich Park, home of the Observatory where he developed his love of the game and honed his skills.
The blue Moonshadow colourway found on the New Balance Starraiser Furon v7 is reminiscent of his first junior team’s football kit, alongside pops of Pixel Green that represent the Observatory’s longitude laser, symbolising both his professional journey and his one focus – to reach the very top level.
The detail within the design is a nod to Eberechi’s past and future career ambitions. Incorporating highlights of his roots into the boot to inspire the next generation, with striking graphics inspired by the constellation of the stars viewed from the Observatory that represent his drive to always dream big and reach for the stars.
Speaking about the boot, Eberechi said: “It’s a really special moment to see a colourway inspired by my journey. My years playing football in Greenwich have had a massive impact on the player I am today, so being able to pay homage to that journey is incredible. Hopefully my journey can inspire more young players from around the world to keep pushing for the stars and to achieve their dreams.”
Andrew McGarty, Head of Global Football Sports Marketing at New Balance, said: “Collaborating with our players on shaping their own designs is very important to us at New Balance. Eberechi’s boot honours his personal journey and celebrates his ambitions both on and off the pitch”
The New Balance Starraiser Furon v7 is available worldwide from selected retailers and online at www.newbalance.co.uk/football.
