UGG AND AMBUSH COLLABORATION FOR SS25: Inspired by bringing comfort to the reality of everyday life, Southern California-based global lifestyle brand UGG collaborated with creative director YOON of Tokyo-based label AMBUSH on a new collection that reimagines two timeless silhouettes, the Mary Jane and penny loafer, in a bold and unexpected way.
Available for purchase starting February 21st, the collection is crafted with the UGG brand’s iconic, premium materials, fused with the ultra- distinct aesthetic of AMBUSH, the classic styles re-emerge as something completely new. Founded in 2008 as a jewellery line that has since expanded into designing unisex ready-to-wear collections, AMBUSH quickly gained a following among fashion’s boldest and brightest for its experimental designs and sleek styling.
This four-piece collection embodies this cutting-edge approach YOON and AMBUSH are known for, crafted with the comfort and feel of UGG. “I want the collaboration to bring comfort to the reality of everyday life. Personally? I love Mary Janes and loafers and wanted to create a more relaxed version of them with UGG. These styles are versatile and can match many looks, from casual to dressy.” – YOON, Co-Founder and Creative Director of AMBUSH
The UGG AMBUSH Mary Jane features the Mary Jane silhouette covered in sheepskin and finished with metal and leather details. Available in pink and white, the new take on the classic style embodies the cutting- edge aesthetic of AMBUSH. The UGG AMBUSH Loafer is a penny loafer silhouette finished with metal and sheepskin detailing. Available in burgundy and black, the style features a slide-on back for a more casual version of the typically-formal style.
The collection is brought to life through an immersive campaign capturing the arc of a school talent show, from its practice, its little life moments, and the show. Featuring a group of four misfit teens in the four-piece offering, the interconnected vignettes highlight the fleeting, yet vivid moments, of friendship, unspoken feelings, and the awkward beauty of adolescence.
With brief but impactful dialogues and subtle details, these snapshots will transport consumers back to those raw, unforgettable teenage years. The campaign will live on the brands’ respective social channels, eComm, wholesale partnerships, and a multi-pronged out-of-home approach with in- store visual experience, digital marketing, and events in key cities.
Styles from the UGG and AMBUSH collaboration are available for purchase starting February 21st at UGG.com, AMBUSHDESIGN.com, select UGG and AMBUSH retail stores, and select pinnacle retailers.
Photos by Xavier Tera.
