CASABLANCA LAUNCHES BEACH CLUB 2025 CAMPAIGN [STYLE]
Casablanca launches beach club 2025 campaign: Like waking from a slumber and recalling a dream of a beach, so was the inspiration for Casablanca’s Beach Club 2025 capsule. Obscured nostalgia – a memory that’s barely grasped; vivid flashes in a blurred vista – the collection nods to these hazy recollections, fusing these with Casablanca brand codes. The summer’s shifting sky, sinking into the ocean’s horizon, is represented as a vibrant gradient, deep inky blues transition through shades of pink to vibrant orange, alluding to nature’s ever-changing canvas, painted across the sky.
The campaign for Beach Club 2025 was shot in Tenerife by Jeremy Soma, known for his unique, subversive approach to colour and for the added depth and mystery in his images. Leaning into the dream-like subversion, brooding skies were exaggerated against the rocky, black sand expanse. The rugged landscape contrasts the idea of a cliché, pristine sand beach; distorted, mirrored reflections add to the diffused, obscured views of the scene. A classic Mercedes convertible is reminiscent of road trips and adventure, reflections bouncing from its deep black metal panels, framed by outstretched views of the ocean’s infinite reach.
Beach Club 2025 comprises an edit of pieces that can be worn to the beach or layered and styled for the
country club or dinner. A restrained palette of blue, aqua, white and orange is reflected in the campaign
images, while the colour gradient appears on key pieces such as a ruched, cropped polo and short set and a knit dress, as seen on model Julia Pacha, as well as swimwear for men and women.
A gradient monogram offers a twist on a signature Casablanca print, and is extended to a short-sleeve linen shirt and trouser, worn by Teo Abihdana, a long-time friend of the brand (who appeared in some of
Casablanca’s earliest campaigns), as well as a kaftan and even a surfboard. Signature silk shirts and scarves feature hand-painted scenes created especially for the collection, while the brand’s crochet separates tie back to the capsule’s travel and vacation theme.
The Casablanca Beach Club 2025 collection is available now on casablancaparis.com
and at leading fashion boutiques across the globe.
