At the heart of Champion lies their core values of collaboration and creativity. For decades, Champion have continuously supported the visions of people, organisations and brands that drive culture forward. This has resulted in partnerships with the likes of global thought leaders like Supreme, Kith, BAPE and Pyrex.

Following a successful launch in 2023 as part of the ‘Champion What Moves You’ global campaign, the Creators Programme returns for 2024 to identify, support and promote the next generational talents, whether they’re rappers, athletes or activists.With the choice of up to $5,000 or 500 blanks, Champion continues to move the needle for the creatives of the future, providing invaluable support through finances, product and mentorship.

The award will allocate up to $50,000 across applications globally, for those whose proposed projects demonstrate innovation, community impact, scale and creativity. Previous recipients in 2023 include a trailblazing Mexican women’s softball team, a deaf producer and sign-singer from the UK and a Chicago-based cobbler developing the next generation of his family business.

Applications open on the 17th June and close on the 16th July. Applicants can apply at www.champion-creators.com.