[STYLE] NEW BALANCE MADE IN USA 990v6

A ‘quickstrike’ drop, and the 3rd of a 4-part MADE in USA Fall Winter collection, designed by NB’s Creative Director and Founder of Queens based Aimé Leon Dore, Teddy Santis, is launching globally today, Friday 15th December 2023, on newbalance.com & newbalance.co.uk. The collection builds on MADE in USA’s vision to honor New Balance’s rich history and artistry by elevating timeless classics with a fresh perspective. This quickstrike drop continues the theme of this year’s Fall Winter Collection that introduces a new range of trail-inspired silhouettes in autumnal hues.

The designers of the first 990 were tasked with creating the single best running shoe on the market. The MADE in USA 990v6 embraces this original mandate, with a series of performance-inspired updates. The upper dispenses with the standard midfoot saddle, allowing the suede and synthetic overlays to flow from heel to toe across the mesh underlay, for a speedy, streamlined look. While the evolved design marks one of the most dramatic changes from one generation model to the next that the 990 has ever seen, the greatest leap forward occurs on the inside. The addition of FuelCell midsole cushioning means that the evolution of the 990 can be felt as much as it can be seen. As part of the MADE in USA Seasonal Collection, the updated silhouette features Autumnal hues – sepia and incense.

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