[STYLE] NEW ERA LAUNCHES ‘ALWAYS ON SIDE’ CAMPAIGN

For the holiday 2022 season, New Era cements its status as the go-to brand for headwear and casual apparel for the colder months. With a seasonal offering covering headwear and apparel, New Era’s latest campaign celebrates its history as the brand with the iconic flag logo on the lefthand side.

Drawing on the brand’s baseball heritage influence from seasons past, New Era’s latest collection combines vintage aesthetic with a contemporary colour palette. Utilising seasonal tones such as cardinal red, deep navy and off-whites, the new drop breathes new life into retro sportswear casuals. The apparel collection features oversized hoodies, t-shirts, buttoned baseball jerseys and joggers, while the headwear offering includes a wide selection of knit beanies in various colourways, fitted flat-visor 59FIFTYs, adjustable curved 9FORTYs, open-back trucker caps, snapback 9FIFTYs, and embroidered bucket hats.

On or off the pitch, New Era has been the original lifestyle brand which has helped define over a century of sport and streetwear culture. Worn by some of the world’s greatest athletes past and present, New Era has dominated the headwear game since leader boards began while at the same time, becoming a signifier of diverse cultures and communities from across the globe Whether it’s a record-breaking athlete or a superstar rapper, all are united under one logo. What’s in front is all you, but the flag – that’s ‘Always On Side’.

New Era’s Always On Side campaign will run through holiday 2022 and continue into spring/summer 2023 with new seasonal collections.