BOY PABLO & PHUG CHAMPION NEW NORWEGIAN CONCEPT STORE
London born ‘Bedroom Project’ & proud fashion brand PHUG has taken leaps overseas to northern Europe for an exciting launch of Norwegian star Boy Pablo’s new concept store ‘Homesick Store’ housed in the illustrious streets of Norway’s Bergen city.
This creative concept store is revolutionising the way you shop new brands in Bergen City, PHUG reigns supreme over the decoratively furnished, new hot-spot in the city. Providing servings of the brands latest SS20 ‘Munchies’ Collection which released earlier this month, PHUG has also spent time lost in the archive to offer limited edition and now exclusive to ‘Homesick’ product from their past seasons which at the time of general release, saw the internet break and garms sell out in days. Making the territorial move all the more special, PHUG will commemorate the store opening with an exclusive and custom rug, christening the store for prosperous times ahead.