For SS20 Cat Footwear continues to grow the shoe that seamlessly connects CAT’s industrial roots with a forever-growing style culture – The ‘Intruder’ sneaker. CAT footwear offer six new variations of the overbuilt sneaker and colorways spanning spring pastels, primary colours and muted futuristic tones. The SS20 collection continues to celebrate the ‘Intruder’s’ industrial heritage and unique silhouette, with refreshed patterns, palettes and design details for the new season.
As a part of the SS20 Intruder collection, a futuristic take on the outsole design shows Cat Footwear introduce a translucent sole for SS20, adding a contemporary and innovative edge to the distinguished archival style.
Cat footwear introduces three bright variations, pastel green combined with a natural gum sole unit, cantaloupe pink with a tonal outsole and an all-white set pairing both colours as accents on the upper and midsole. Alternative colourways in the range draw attention to the lugged Intruder outsole, with a contrasting black sole and primary colour blocked upper.
The campaign positions Cat Footwear as the alternative choice – a bold, uncompromising offer that allows Cat Footwear consumers to express their individuality in an unexpected way.
Cat’s SS20 campaign ‘Engineered For Originality’ celebrates innovation in its approach to showcasing the evolution of the Re-powered. Adopting a motion first attitude, the campaign includes progressive graphics that blur the line between present and future realities, further supporting Cat Footwear’s disruptive ethos, and its forward-thinking approach to product launches.
The SS20 Intruder drop launches on 2nd March, consisting of Chateau Grey, Black/Scarlet, White/North Sea, Black/Dark Shadow, Gardenia, Cantaloupe, Star White/Pastel Green, Pastel Green, Gray Morn/Moonstruck. The White Out silhouette will be available on 27th March from all official retailers and stockists.