Fashion

[FEATURE] VIPER’S TOP FIVE KICK GAME EPISODES

October 20, 2022

Kick Game have rapidly become the go-to destination for touring American artists when visiting the United Kingdom. The sneaker retailer has established its presence across multiple social media platforms, especially TikTok and YouTube, where their ‘Sneaker Shopping’ videos have amassed millions of views. Due to its social media presence and position as a leader in streetwear culture, with an immense connection to its customers and fans, Kick Game has become a desired destination for artists to support their releases and for sustained music success, cultural relevance and credibility.  Using the Kick Game stores as a platform for album signings, as

Read More »

[MAGAZINE] ELLA MAI [AW22 COVER STORY]

October 19, 2022

VIPER caught up with Ella in her hometown of London to talk about making an album during the pandemic, reaching out to Mary J. Blige, and her views on the current state of contemporary R&B. We last sat down with Ella Mai in 2017 and since then the British songstress has carved out a lasting place for herself in the R&B world as one of the most conscious and vulnerable songwriters in her sphere. Since her self-titled debut album, she has been working as hard as ever, releasing her sophomore al- bum, ‘Heart on My Sleeve’ in May [or should

Read More »

[STYLE] SUPPLIER COLLAB WITH TCR JAPAN ON RACING CAPSULE

October 14, 2022

Japanese streetwear brand Supplier has launched their racing capsule in collaboration with The TCR Japan Touring Car Series. Shot on location at the Fuji Speedway in the foothills of Mount Fuji, the capsule collection comprises a Racing Suit inspired jacket and patch jeans, Chequered Flag knits, hoodie and Racing Crew, reimagining the Supplier logo and branding through a motor team racing patch lens. The repurposing and reimagining of the Supplier logo in-line with microtrends and collaborations is central to the brand’s visual playful, dynamic, pop-culture inspired identity.  Supplier launched as a street-contemporary select store in Shibuya, Tokyo in 2018, curating

Read More »

[STYLE] PATRICK MCDOWELL UNVEILS HIS DEBUT COLLAB WITH TENCEL™

October 13, 2022

Patrick McDowell revealed his new London Fashion Week collection and debut collaboration with TENCEL™️ lyocell fibres and TENCEL™ LUXE filament yarns, under Lenzing’s textile specialty brand, created to enhance sustainability in the luxury and high-end fashion sector. This season, Patrick has set out to draw parallels between his Liverpudlian heritage and the world of French royalty taking inspiration from the opulence and overindulgence of Marie Antoinette, and the women of Liverpool that Patrick grew up watching peacock around his hometown. Combining the brand’s signature ‘PX’ logo with the ‘LET THEM EAT CAKE’ slogan, McDowell reinvents the imperial French flag through

Read More »

[STYLE] MOOSE KNUCKLES LAUNCHES ICONS IN ICONS CAMPAIGN

October 12, 2022

Canadian luxury outerwear and ready-to-wear label Moose Knuckles debuts its Icons in Icons campaign featuring its signature Icons collection of outerwear with new design touches for its AW22 collection. The Icons collection consists of four essential styles for both men and women including the Stirling Parka, the 3Q Jacket, the Ballistic Bomber, all crafted in highly anticipated new colours for Autumn. For the first time the Icons collection also includes vest options for both men and women, the Montreal Vest and the Lexington Vest. The campaign, shot by acclaimed photographer Luis Alberto Rodriguez and styled by fashion editor and stylist

Read More »

[STYLE] LEVI’S® MADE & CRAFTED GROWS THE DENIM FAMILY FOR AW22

October 12, 2022

In the 1950s, Levi’s® had a label called Denim Family that featured a range of denim jackets, trousers, shirts, and dresses with a sportswear-like interpretation of traditional denim styles. And, importantly, it was designed as a collection that could outfit the whole family—mom, dad, and kids. First released last season, this new iteration of Denim Family gets an update for Fall/Winter 2022, continuing to reimagine this midcentury Levi’s® collection with a modern, genderless spin that perfectly blends past, present, and future. Inspired by contemporary sportswear and utility wear, Denim Family is cleanly and simply constructed, but with an adventurous approach

Read More »

[STYLE] PERCIVAL DROPS AW22 COLLECTION

October 11, 2022

Percival continue their surge to the forefront of men’s fashion with their Autumn/Winter 2022 collection. The British clothing brand offer a wide array of fits and styles for the upcoming winter months, focussing on autumnal tones and simple patterns to create a smooth, stylish, and understated look across the collection. Percival have already demonstrated themselves to be a brand with their finger on the pulse going into this collection, boasting successful collaborations with British outerwear staple Lavenham, the sportswear icon Champion, and the classic Italian drinks brand Campari. This has led Percival to create one of their most exciting collections

Read More »

[STYLE] ROBERTA EINER LAUNCHES SS23 COLLECTION

October 11, 2022

London-based Estonian womenswear brand Roberta Einer launches their first full seasonal collection in over two years for SS23 following a string of sell-out D2C capsules informed directly through consumer demand and re-focussing the brand’s design handwriting. The flexibility and space created through focussing on engaging directly with consumers versus a traditional wholesale method, allowed the brand to delve deeper into the style and shapes which have now become signatures, growing a family of influencers and talent across the globe, and paving the way for this season’s return to seasonal showcasing – rethought, refined, and capturing the essence of what today’s

Read More »

[STYLE] CHAMPION AND PERCIVAL COLLAB FOR EXCLUSIVE CAPSULE COLLECTION

October 8, 2022

British menswear brand Percival have worked together with the iconic American sportswear apparel brand Champion to deliver an exclusive capsule collection that perfectly combines the philosophies of both brands. The selection is understated and contemporary, using muted tones across the collection that are brought to life by the embroidered design around the Champion logo. The collection marries perfectly together what make both brands such icons in their respective categories. Champion, widely regarded as the inventors of the hoodie, boast over a 100 year history of delivering stylish and practical sportswear pieces, and this is reflected in their collaboration with Percival.

Read More »

[NEWS] LFW PRESENTED BY CLEARPAY OCTOBER 2022 IS A CITY WIDE CELEBRATION

October 5, 2022

The British Fashion Council (BFC) is delighted to announce the schedule for A Celebration of London Fashion Week taking place from Thursday 6th to Thursday 13th October 2022. A curated programme of unique experiences, events and promotions, will celebrate creativity in London following a scaled back London Fashion Week (LFW) subsequent to the death of Her Majesty Queen Elizabeth II. Spearheaded by inclusivity and consciousness, our programme brings focus to London and moves the fashion conversation forward through industry wide participation and partnerships. A Celebration of London Fashion Week presented by Clearpay will host exciting events including a party by

Read More »

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[FEATURE] VIPER’S TOP FIVE KICK GAME EPISODES

October 20, 2022

Kick Game have rapidly become the go-to destination for touring American artists when visiting the United Kingdom. The sneaker retailer has established its presence across multiple social media platforms, especially TikTok and YouTube, where their ‘Sneaker Shopping’ videos have amassed millions of views. Due to its social media presence and position as a leader in streetwear culture, with an immense connection to its customers and fans, Kick Game has become a desired destination for artists to support their releases and for sustained music success, cultural relevance and credibility.  Using the Kick Game stores as a platform for album signings, as

Read More »

[MAGAZINE] ELLA MAI [AW22 COVER STORY]

October 19, 2022

VIPER caught up with Ella in her hometown of London to talk about making an album during the pandemic, reaching out to Mary J. Blige, and her views on the current state of contemporary R&B. We last sat down with Ella Mai in 2017 and since then the British songstress has carved out a lasting place for herself in the R&B world as one of the most conscious and vulnerable songwriters in her sphere. Since her self-titled debut album, she has been working as hard as ever, releasing her sophomore al- bum, ‘Heart on My Sleeve’ in May [or should

Read More »

[STYLE] SUPPLIER COLLAB WITH TCR JAPAN ON RACING CAPSULE

October 14, 2022

Japanese streetwear brand Supplier has launched their racing capsule in collaboration with The TCR Japan Touring Car Series. Shot on location at the Fuji Speedway in the foothills of Mount Fuji, the capsule collection comprises a Racing Suit inspired jacket and patch jeans, Chequered Flag knits, hoodie and Racing Crew, reimagining the Supplier logo and branding through a motor team racing patch lens. The repurposing and reimagining of the Supplier logo in-line with microtrends and collaborations is central to the brand’s visual playful, dynamic, pop-culture inspired identity.  Supplier launched as a street-contemporary select store in Shibuya, Tokyo in 2018, curating

Read More »

[STYLE] PATRICK MCDOWELL UNVEILS HIS DEBUT COLLAB WITH TENCEL™

October 13, 2022

Patrick McDowell revealed his new London Fashion Week collection and debut collaboration with TENCEL™️ lyocell fibres and TENCEL™ LUXE filament yarns, under Lenzing’s textile specialty brand, created to enhance sustainability in the luxury and high-end fashion sector. This season, Patrick has set out to draw parallels between his Liverpudlian heritage and the world of French royalty taking inspiration from the opulence and overindulgence of Marie Antoinette, and the women of Liverpool that Patrick grew up watching peacock around his hometown. Combining the brand’s signature ‘PX’ logo with the ‘LET THEM EAT CAKE’ slogan, McDowell reinvents the imperial French flag through

Read More »

[STYLE] MOOSE KNUCKLES LAUNCHES ICONS IN ICONS CAMPAIGN

October 12, 2022

Canadian luxury outerwear and ready-to-wear label Moose Knuckles debuts its Icons in Icons campaign featuring its signature Icons collection of outerwear with new design touches for its AW22 collection. The Icons collection consists of four essential styles for both men and women including the Stirling Parka, the 3Q Jacket, the Ballistic Bomber, all crafted in highly anticipated new colours for Autumn. For the first time the Icons collection also includes vest options for both men and women, the Montreal Vest and the Lexington Vest. The campaign, shot by acclaimed photographer Luis Alberto Rodriguez and styled by fashion editor and stylist

Read More »

[STYLE] LEVI’S® MADE & CRAFTED GROWS THE DENIM FAMILY FOR AW22

October 12, 2022

In the 1950s, Levi’s® had a label called Denim Family that featured a range of denim jackets, trousers, shirts, and dresses with a sportswear-like interpretation of traditional denim styles. And, importantly, it was designed as a collection that could outfit the whole family—mom, dad, and kids. First released last season, this new iteration of Denim Family gets an update for Fall/Winter 2022, continuing to reimagine this midcentury Levi’s® collection with a modern, genderless spin that perfectly blends past, present, and future. Inspired by contemporary sportswear and utility wear, Denim Family is cleanly and simply constructed, but with an adventurous approach

Read More »

[STYLE] PERCIVAL DROPS AW22 COLLECTION

October 11, 2022

Percival continue their surge to the forefront of men’s fashion with their Autumn/Winter 2022 collection. The British clothing brand offer a wide array of fits and styles for the upcoming winter months, focussing on autumnal tones and simple patterns to create a smooth, stylish, and understated look across the collection. Percival have already demonstrated themselves to be a brand with their finger on the pulse going into this collection, boasting successful collaborations with British outerwear staple Lavenham, the sportswear icon Champion, and the classic Italian drinks brand Campari. This has led Percival to create one of their most exciting collections

Read More »

[STYLE] ROBERTA EINER LAUNCHES SS23 COLLECTION

October 11, 2022

London-based Estonian womenswear brand Roberta Einer launches their first full seasonal collection in over two years for SS23 following a string of sell-out D2C capsules informed directly through consumer demand and re-focussing the brand’s design handwriting. The flexibility and space created through focussing on engaging directly with consumers versus a traditional wholesale method, allowed the brand to delve deeper into the style and shapes which have now become signatures, growing a family of influencers and talent across the globe, and paving the way for this season’s return to seasonal showcasing – rethought, refined, and capturing the essence of what today’s

Read More »

[STYLE] CHAMPION AND PERCIVAL COLLAB FOR EXCLUSIVE CAPSULE COLLECTION

October 8, 2022

British menswear brand Percival have worked together with the iconic American sportswear apparel brand Champion to deliver an exclusive capsule collection that perfectly combines the philosophies of both brands. The selection is understated and contemporary, using muted tones across the collection that are brought to life by the embroidered design around the Champion logo. The collection marries perfectly together what make both brands such icons in their respective categories. Champion, widely regarded as the inventors of the hoodie, boast over a 100 year history of delivering stylish and practical sportswear pieces, and this is reflected in their collaboration with Percival.

Read More »

[NEWS] LFW PRESENTED BY CLEARPAY OCTOBER 2022 IS A CITY WIDE CELEBRATION

October 5, 2022

The British Fashion Council (BFC) is delighted to announce the schedule for A Celebration of London Fashion Week taking place from Thursday 6th to Thursday 13th October 2022. A curated programme of unique experiences, events and promotions, will celebrate creativity in London following a scaled back London Fashion Week (LFW) subsequent to the death of Her Majesty Queen Elizabeth II. Spearheaded by inclusivity and consciousness, our programme brings focus to London and moves the fashion conversation forward through industry wide participation and partnerships. A Celebration of London Fashion Week presented by Clearpay will host exciting events including a party by

Read More »