[STYLE] MOOSE KNUCKLES LAUNCHES ICONS IN ICONS CAMPAIGN
Canadian luxury outerwear and ready-to-wear label Moose Knuckles debuts its Icons in Icons campaign featuring its signature Icons collection of outerwear with new design touches for its AW22 collection. The Icons collection consists of four essential styles for both men and women including the Stirling Parka, the 3Q Jacket, the Ballistic Bomber, all crafted in highly anticipated new colours for Autumn. For the first time the Icons collection also includes vest options for both men and women, the Montreal Vest and the Lexington Vest.
The campaign, shot by acclaimed photographer Luis Alberto Rodriguez and styled by fashion editor and stylist Carlos Nazario, features Method Man of Wu-Tang Clan and Natasha Lyonne of ‘Orange Is the New Black’ and ‘Russian Doll,’ two cultural icons in their own rights. Both are creative instigators that embody the brand in their own ways with their rule-breaking perspectives and iconic artistries.
“It’s a dream come true for the brand to partner with Method Man and Natasha Lyonne to celebrate our Icons collection. We’ve created the ultimate synergy combining their legacies and our label’s foundation,” said Moose Knuckles Chairman and Chief Executive Officer Victor Luis. “Both are powerful forces and originators in their respective fields making them perfect choices as the faces of the campaign.”
In the campaign video Method Man boldly defines, “Icon: When you do something well and it keeps going after you’re not here, that’s when it becomes iconic.”
As a testament to this very notion, the Icons collection is all about breathing new life into beloved signature styles from the brand that are unexpected but remain to stand the test of time. New colours offered are Tapenade for men, a warm camel brown and Rose Smoke for women, a neutral blush pink hue. Also, for the first time in the brand’s history, its signature bombers and vests are available in camouflage print, a trending pattern for AW22 that is perfect for the concrete jungle to wandering off the beaten path.
Revamped hero pieces include the 3Q jacket and the Stirling Parka which continue to be the brand’s bestsellers. Design features include a durable water repellent outer shell, an ethically sourced 100% nylon down proof lining, premium rib knit storm cuffs, and detachable hoods. All outerwear styles from the Icons collection feature signature Moose “J” seam with four front pockets, soft touch brushed pocketing, the Moose Knuckles metal Icon logo, durable YKK metal zippers, and signature Moose Knuckle branded trims.
These styles range from £487 to £1325 and are available now at selected retailers and mooseknucklescanada.com.
