DICKIES LINKS WITH ‘DIVE’ BARBERSHOP FOR SS25 CAMPAIGN
DICKIES LINKS WITH ‘DIVE’ BARBERSHOP FOR SS25 CAMPAIGN: Dickies, the iconic American workwear brand, is proud to unveil the first two drops of their SS25 collection, shot against the backdrop of Dive Barbershop, an esteemed barbering institution in East London. Following Dive’s barbers on a typical working day, the campaign gives a snapshot into the community based barbershop, the personal connections that define it and how Dickies lies at the heart of their work ethos.
Inspired by vintage workshop-style uniforms and signage, the SS25 collection features oversized cuts, bold graphics, jacquard icons and embroidered detailing, creating new yet classically inspired workwear pieces.
Key looks in the campaign for womenswear include the X Loose Denim Carpenter Trouser, an extra loose fit carpenter pant and the Lewistown Denim Jacket, a regular fit work jacket offering a clean and classic take on the modern silhouette; both styles continuing Dickies’ heightened presence in denim. The menswear offering includes the Lewistown Full Zip Cardigan and the Jacquard Carpenter Trouser, made with authentic Dickies detailing and nods to the brand’s established heritage. Rugged yet refined and functional yet timeless, styles offering confidence and comfort to barbers, whether they’re shaping fades or shaping communities. Just as barbers dedicate themselves to their artistry, Dickies history in the service industry is deep rooted and something the brand strives to continue through the upcoming generations.
Dickies, founded in 1922 in Fort Worth, Texas, has, for over 100 years and counting, been chosen by workers from all walks of life as their number-one choice when it comes to durable, functional, rugged garments. A brand of VF Corporation, Dickies has grown to represent a global community, whether tattoo artists, skaters, custom bike builders or construction workers; it’s thanks to this vast workwear heritage and adoption of the brand through different subcultures that Dickies has become so much more than clothes just to work in.
