[STYLE] ARCTIC ARMY LAUNCHES AW24 COLLECTION

Arctic Army is back with a striking new collection for Autumn Winter ‘24, blending innovation, style and performance for those who dare to stand out.

Set within an elevator, the campaign shows the versatility of the collection through individual characters and how each piece can fit seamlessly into different lifestyles, from the office to the gym or a night out.

New styles for the season include the cutting-edge Hybrid Arctic Jacket with knitted sleeves and polyamide body, lightly filled in the body and hood, featuring the iconic Arctic Army logoand the women’s Long Gilet made from a stretch polyamide and down fill to keep the cold at bay.

Premium real down fill is at the heart of the collection and is engineered to keep the wearer shielded from the extreme elements while exuding effortless style. The men’s Heavyweight Arctic Long Down Parka features a removable real-look faux fur hood with branded snaps and exterior made from a hardwearing Poly/Cotton canvas. The women’s Heavyweight Arctic Long Puffer offers style and durability with a high-shine water resistant feather-light nylon outer shell and a removable faux fur hood.

Wardrobe staples and outerwear classics such as the Arctic Soft-Shell Jacket are designed to support year-round layering in a waterproof and windproof comfortable shell cut from a three-layer fabric.

The collection comes in two core colourways, sporting all black statement jackets for menswear, and black and white classics for womenswear.

The new collection is available at www.arcticarmy.com.