[NEWS] UPSTREAM: THE WORLD’S FIRST FASHION STREAMING APP

Launching with Aries, Martine Rose, Sage Nation, Robyn Lynch, Yardsale and more. Plus Music by Arthi, Bawo, BXKS, Capo Lee, Ella Knight and VC Pines.

Today marks a new era in premium secondary fashion, with the launch of Upstream, the world’s first fashion streaming service and music-powered shopping experience. 

The innovative app revolutionises social shopping with user generated content showcasing premium fashion items styled by over 350+ emerging music creators and 250+ fashion influencers. Members can stream clothes like they do music, refreshing their wardrobe as often as they like without the commitment and cost of ownership, promoting thoughtful purchase and reducing throwaway culture.

Upstream addresses current secondary market limitations, where shoppers are faced with frustrations with service, product authenticity and limited availability. With over 5,000+ already waitlisted for membership, Upstream alleviates these issues with its social-shopping experience. 

The monthly subscription service makes premium fashion accessible and affordable, offering 100% authentic products from trusted brands. Launching with Aries, Martine Rose, Sage Nation, Robyn Lynch, and Yardsale, Upstream provides a platform to discover and stream both established and emerging brands. Members can also refresh their playlists with Upstream to discover new music from the hottest, emerging homegrown talent redefining the music landscape worldwide such as Arthi, Bawo, BXKS, Capo Lee, Ella Knight and VC Pines. 

For £24.99 per month, members receive coins to spend on streaming new pieces, allowing them to trial items for up to 30 days, unlocking up to £250 in retail value. This trial-before-you-buy model provides a genuine alternative to the current peer-to-peer secondary and rental markets, addressing concerns over fraud, service reliability and price. Items are available in various sizes, alleviating the ‘one of one’ frustrations of these markets. Upstream eliminates impulse purchases, buyer’s regret, bidding wars, and fake products, offering an elevated secondary market experience and advocating for a more sustainable fashion future.

Upstream values community and creativity, offering new ways to discover emerging music while creating and earning through social channels. With Upstream’s impressive grassroots community of music artists and fashion creators, members can easily find and source the latest trends through bookable user-generated video content in the app. The incentivised content creation model rewards engagement, allowing members to increase ‘In-App’ coins by posting and tagging Upstream, converting content into currency, and earning tangible rewards. Members also receive exclusive ticket giveaways and event access, with recent partnerships including Wide Awake, Project 6, and Cross the Tracks festivals.

THE PROCESS

Download:

• Download form Apple’s app store: https://apps.apple.com/gb/app/upstream-fashion-music/id156958991

Stream:

• Browse the app for authentic social content featuring premium brands.
• Opt into the Upstream subscription service or PAYG, unlocking £250 in retail value for 500 coins.
• Monthly Subscription: £24.99
• Pay As You Go: £34.99
• Select an item using the Upstream Button
• Recieve next-day delivery to trial the streamed item.

Create + Earn:

• Earn Coin (in-app currency) for creating content with the streamed items.

Return, Re-Stream OR Purchase:

Items are sustainably cleaned and returned to the stream, ready for the next user.

Return the item at the end of the month via pre-paid delivery.

Extend the stream for another month.

Purchase at a reduced ‘Upstream Price’.