[STYLE] LACOSTE UNVEILS ITS NEW “OLYMPIC HERITAGE” COLLECTION

Lacoste pays a vibrant tribute to Olympic heritage by unveiling its new capsule collection “Olympic Heritage,” dedicated to the 1924 Paris Games.

Lacoste, whose history is intertwined with that of sports, pays tribute to past Olympic Games and demonstrates the brand’s iconic status with the launch of its new “Paris 1924” collection. This line, comprising eight distinct pieces, celebrates the legendary Olympic Games that captured the heart of Paris 100 years ago. It is the sixth “Olympic Heritage” collection created under the licensing agreement with the International Olympic Committee.

With this new exclusive collection, Lacoste reinterprets the graphic heritage of the historic 1924 event, infusing it with vintage style codes across a varied range of iconic clothing and accessories. From the essential polo shirt to the cap and the waterproof jacket, each piece embodies the spirit of sportsmanship and French elegance. This capsule collection perfectly reflects the shared values of the Crocodile brand and the Olympic heritage, including boldness, fair play, and authenticity.

Designed for all generations, the “Paris 1924” collection can be discovered online on Lacoste’s digital flagship and on the Olympic Shop. It is also available in-store at Lacoste Arena, the brand’s flagship store located in the heart of the Champs-Elysées, as well as in the Marais boutique in Paris, on rue Vieille du Temple, within a space themed in the colors of “Paris 1924”. All Lacoste stores in the Paris region and in the host cities of the events will also feature pieces from this unique collection. Finally, an exclusive “Paris 1924” pop-up store will open its doors on August 1st for one month at Charles de Gaulle Airport, Terminal 2E, Gate M.