Bottega Veneta investigate masculinity with short film

Iconic Italian brand, Bottega Veneta, have released a short film investigating 21st century masculinity. The luxury label have pioneered gender subversion in the fashion industry, and this video personifies their willingness to break down such boundaries.

Trip-Hop legend Tricky, Nigerian-British artist Obongjayar and Swedish singer Neneh Cherry all feature, contributing their experiences of identification and profiling in their respective scenes. The film’s aesthetic portrays a rare intimacy with each artist. Whilst they model the latest collection from Veneta’s head designer Daniel Lee, the contributors are questioned on “what qualities make a man?”- as well as how they associate their style with masculinity.

“I just wear whatever I want” explains known dress lover, Tricky. His honesty – as well as the other creatives – complements the unisex, equitable nature of Lee’s collection and makes for a great watch.

You can view the short video over on Bottega Veneta’s website, or the streaming service MUBI.

Words by Liam Cattermole

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