Iconic Italian brand, Bottega Veneta, have released a short film investigating 21st century masculinity. The luxury label have pioneered gender subversion in the fashion industry, and this video personifies their willingness to break down such boundaries.

Trip-Hop legend Tricky, Nigerian-British artist Obongjayar and Swedish singer Neneh Cherry all feature, contributing their experiences of identification and profiling in their respective scenes. The film’s aesthetic portrays a rare intimacy with each artist. Whilst they model the latest collection from Veneta’s head designer Daniel Lee, the contributors are questioned on “what qualities make a man?”- as well as how they associate their style with masculinity.

“I just wear whatever I want” explains known dress lover, Tricky. His honesty – as well as the other creatives – complements the unisex, equitable nature of Lee’s collection and makes for a great watch.

You can view the short video over on Bottega Veneta’s website, or the streaming service MUBI.

Words by Liam Cattermole

New Issue

Subscribe to the Viper Newsletter for the latest news, events and offers

Top Stories