Viper Mag

Main Menu

  • Read.
  • Watch.
  • Listen.
  • Shop
  • Style.
  • VIPER+

logo

  • Read.
  • Watch.
  • Listen.
  • Shop
  • Style.
  • VIPER+
  • 600 MILLION VIEWS & ZERO AI: HOW KELVIN JONES IS SAVING THE MUSIC VIDEO

  • MEET THE PRODUCERS: 300 SONGS AND A CASIO KEYBOARD – HOW DEEZLE BUILT THE SOUND OF A GENERATION

  • THE FRIDAY ROTATION DROP LIST: APRIL 10TH

  • [PREMIERE] GWILYM LEWIS-BROOKE’S A LETTER TO MY FATHER

  • DESS DIOR: STANDING ON BUSINESS, DEMANDING GROWTH, AND DEFINING HER NEW ERA – BOLD 2026 INTERVIEW

Style.
Home›Style.›[STYLE] NEW BALANCE LAUNCHES BUKAYO SAKA’S ‘SEVEN EDITION’ FURON v7 BOOT

[STYLE] NEW BALANCE LAUNCHES BUKAYO SAKA’S ‘SEVEN EDITION’ FURON v7 BOOT

By Lily Mercer
September 20, 2023
341
0
Share:

New Balance has today revealed the latest limited-edition boot for Arsenal and England superstar Bukayo Saka, the Furon v7 ‘Seven Edition’.

Whilst still in the infancy of an already stellar career, the number seven has held huge significance in Saka’s fledgling personal and professional life. He was just seven years old when he joined Arsenal’s prestigious academy and was handed his first team debut for the club at 17, whilst wearing the #87 shirt.

Since then, Saka has continued to make the number his own, being awarded Arsenal’s #7 shirt to follow in the footsteps of a host of club legends before him, continuously making history and recently setting a new club record of 83 consecutive Premier League appearances. On the international stage, he continues to make huge strides, having recently been crowned England Men’s Player of the Year for a second successive year.

‘Seven Edition’ is the culmination of Saka’s journey to date and represents the importance this number has played through every stage of his progression.

Commenting on the launch, Bukayo said: “Wearing the number 7 shirt for my club was always something I dreamt about, and it has gone on to have real significance at various points throughout my career. Being able to now celebrate my journey so far in my own boot is incredibly special for me, and I can’t wait to step out on the pitch in the boots.”

Staying true to Saka’s passions, the Furon v7 ‘Seven Edition’ arrives in a bright white colourway with red detailing, with the boot featuring several printed symbols that hold great significance to him. Included in this are the number seven, Arsenal’s iconic cannon and references to his ‘Little Chilli’ nickname.

The unique design of the boot combines with the lightweight and dynamic Furon v7 – the boot’s seventh iteration and Saka’s boot of choice.

FURON V7

  • Hypoknit upper designed to provide strategic areas of stretch and support
  • Nylon outsole designed specifically for firm ground use
  • Unique stud configuration for dynamic movement
  • Off-set lacing with cored-out canopy to increase strike zone and provide lockdown
  • Hypoknit mesh collar for a lightweight and breathable feel
  • 3D tongue tab for added grip

Andrew McGarty, Head of Global Sports Marketing at New Balance said: “Saka is one of the brightest stars in world football, and we’re incredibly proud to create a boot that is so personal and unique to his journey on-and-off the pitch.”

On-sale from 19th September 2023 at 09.00am BST, the Bukayo Saka Furon v7 ‘Seven Edition’ will be available worldwide from selected retailers and online at www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents).

TagsFashionLondonMagazineStyle
Previous Article

[NEWS] LEVI’S® AND QUEER BRITAIN: FROM THE ...

Next Article

[STYLE] PERCIVAL RELEASE ‘PERCIVAL AUXILIARY’ COLLECTION

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0

Lily Mercer

Related articles More from author

  • Listen.

    [LISTEN] LET ME PUT YOU ON [UK EDITION]

    February 17, 2023
    By Lily Mercer
  • Articles.

    [SHOP] VIPER SS23 W/ POPCAAN, KEY GLOCK, LOST GIRL, KEN CARSON + G4 BOYZ

    April 8, 2023
    By Lily Mercer
  • Style.

    [STYLE] PLANET FOUNDATION TO HOST CHRISTMAS GIFT DONATIONS

    December 8, 2023
    By Lily Mercer
  • Articles.

    [FEATURE] MY FAVOURITE MIXTAPE: MBNEL

    December 29, 2022
    By Lily Mercer
  • Listen.

    [LISTEN] NEW RELEASES: FEBRUARY 25TH

    February 25, 2022
    By Zoe Hansen
  • Style.

    [STYLE] LUV REVEAL NEW COLLECTION

    October 11, 2021
    By Lily Mercer

Leave a reply Cancel reply

You may be interested

  • Style.

    LUEDER AW25 @ LONDON FASHION WEEK

  • Style.

    FASHION EAST: OLLY SHINDER AW25 @ LONDON FASHION WEEK

  • Style.

    [STYLE] UNKNOWN ’22 COLLECTION

  • LATEST REVIEWS

  • TOP REVIEWS

  • GOVANA VIDEO INTERVIEW: AN UNCUT 45-MINUTE SESSION WITH ONE OF DANCEHALL’S BIGGEST STARS

  • CORA DELANEY: OFF DUTY [NEW QUICKFIRE 2026 INTERVIEW]

  • THE FRIDAY ROTATION DROP LIST: APRIL 24TH: [BIG NEW RELEASES]

  • HENRI LLOYD SS26: BEYOND THE HORIZON AND THE SPIRIT OF CONNECTION

  • JUNE FREEDOM INTERVIEW: BETWEEN ISLANDS AND IDEAS [2026 INTERVIEW]

Timeline

  • April 29, 2026

    VIPER PRESENTS: SHORTSTRAW. INTERVIEW [2026 FEATURE]

  • April 29, 2026

    GOVANA VIDEO INTERVIEW: AN UNCUT 45-MINUTE SESSION WITH ONE OF DANCEHALL’S BIGGEST STARS

  • April 27, 2026

    CORA DELANEY: OFF DUTY [NEW QUICKFIRE 2026 INTERVIEW]

  • April 24, 2026

    THE FRIDAY ROTATION DROP LIST: APRIL 24TH: [BIG NEW RELEASES]

  • April 24, 2026

    HENRI LLOYD SS26: BEYOND THE HORIZON AND THE SPIRIT OF CONNECTION

Latest Comments

  • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
    on
    December 22, 2022
    […] On the back of his ‘Save Me’ track soundtracking the new Director X documentary Quiet ...

    [INTERVIEW] WAVE MONTEGA HAS BIG THINGS COMING

  • Russ Millions Reveals New Mixtape is “99% Finished”  | DotFM.USa
    on
    May 16, 2022
    […] “Being number one for three weeks, going number one in the first place,” Russ millions ...

    [INTERVIEW] RUSS MILLIONS

  • Russ Millions Reveals New Mixtape is “99% Finished”  | e-Radio.USa
    on
    May 16, 2022
    […] “Being number one for three weeks, going number one in the first place,” Russ millions ...

    [INTERVIEW] RUSS MILLIONS

  • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV - UK ...
    on
    February 12, 2022
    […] achieves them. “I wanna get a number one album, or a number one mixtape,” Russ ...

    [INTERVIEW] RUSS MILLIONS

  • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV – RapNationMixTapes
    on
    February 11, 2022
    […] he achieves them. “I wanna get a number one album, or a number one mixtape,” ...

    [INTERVIEW] RUSS MILLIONS

About us

Since 2013, Viper Magazine has served as the definitive digital and print destination for the vanguard of music, fashion, and lifestyle. Since the inception, the platform has been dedicated to documenting the global underground while giving a voice to the artists and innovators who shape the zeitgeist before it hits the mainstream.

Contact us

  • London, UK
  • lily@vipermag.com
  • Recent

  • Popular

  • Comments

  • shortstraw.

    VIPER PRESENTS: SHORTSTRAW. INTERVIEW [2026 FEATURE]

    By Lily Mercer
    April 29, 2026
  • GOVANA INTERVIEW

    GOVANA VIDEO INTERVIEW: AN UNCUT 45-MINUTE SESSION WITH ONE OF DANCEHALL’S BIGGEST STARS

    By Lily Mercer
    April 29, 2026
  • CORA DELANEY

    CORA DELANEY: OFF DUTY [NEW QUICKFIRE 2026 INTERVIEW]

    By Lily Mercer
    April 27, 2026
  • THE FRIDAY ROTATION

    THE FRIDAY ROTATION DROP LIST: APRIL 24TH: [BIG NEW RELEASES]

    By Lily Mercer
    April 24, 2026
  • [MAGAZINE] WHO IS IAN CONNOR?

    By Lily Mercer
    February 25, 2014
  • [INTERVIEW] RUSS MILLIONS

    By Lily Mercer
    December 10, 2021
  • [COVER STORY] DEJ LOAF

    By Lily Mercer
    November 21, 2014
  • Advantages & Disadvantages of Ice Cream to Human Health

    By Lily Mercer
    June 10, 2015
  • Viper Magazine Interviews Wave Montega About His New Album ‘Catharsis’ - WPGM PR
    on
    December 22, 2022

    [INTERVIEW] WAVE MONTEGA HAS BIG THINGS COMING

    […] On the back ...
  • Russ Millions Reveals New Mixtape is “99% Finished”  | DotFM.USa
    on
    May 16, 2022

    [INTERVIEW] RUSS MILLIONS

    […] “Being number one ...
  • Russ Millions Reveals New Mixtape is “99% Finished”  | e-Radio.USa
    on
    May 16, 2022

    [INTERVIEW] RUSS MILLIONS

    […] “Being number one ...
  • U.K Rapper Russ Millions Finally Drops “Reggae & Calypso” Video Ft. Buni & YV - UK ...
    on
    February 12, 2022

    [INTERVIEW] RUSS MILLIONS

    […] achieves them. “I ...

Photostream

    Follow us

    © Copyright VIPER MAGAZINE 2026. All rights reserved.