[STYLE] FARFETCH X STADIUM GOODS | 50 YEARS OF HIP HOP
Friday 11th August marks the ‘birth’ of Hip Hop and FARFETCH are celebrating the occasion with an editorial commissioned by Stadium Goods, exploring how sneaker culture was influenced by Hip Hop.
The boundary-defying genre was born on 11 August 1973 when 18 year old Kool Herc set up his turntables at a South Bronx block party and started mixing records on his homemade sound system. The genre-turned-cultural-movement has since formed an indelible alliance with the world of fashion – most notably streetwear – with sneakers intrinsically tied to hip-hop’s pioneering roots and the artists that paved the way.
Zach Schlemmer, a curator behind luxury sneaker marketplace Stadium Goods, tells the backstory behind 12 seminal sneakers from Hip Hop history for an exclusive editorial on FARFETCH, live on 9th August. The sneakers are available to buy on FARFETCH.com.
