BARRUS AW25 @ LONDON FASHION WEEK: Barrus returns to London Fashion Week with a collection inspired by the ancient city of Ephesus, where history and craftsmanship meet contemporary couture.
Ephesus–once a thriving metropolis of art, architecture, and culture-now stands as a reminder of strength and resilience. This season, Barrus reinterprets its grandeur, balancing structured silhouettes with flowing drapery to reflect the city’s duality: the commanding presence of its iconic columns and the soft, sculptural folds seen in classical Greco-Roman garments.
The collection is a continuation of Barrus’ signature philosophy: merging heritage with modernity. Strong architectural shapes meet weightless fabrics, creating movement that mimics the passage of time. Metallic embroidery, intricate beading, and layered textures echo the grandeur of Ephesus’ ruins bathed in the golden hues of sunrise and sunset.
SEE
Structured column gowns, corseted waistlines, asymmetrical one-shoulder drapes, and goddess-like silhouettes bring the drama. Textured marble-effect prints and architectural pleating pay homage to ancient craftsmanship, while fluid chiffon and layered tulle add an ethereal softness. The color palette-soft greens, golden yellows, twilight lilacs, and ivory-mirrors the natural beauty of Ephesus at dawn and dusk.
TOUCH
Luxurious eco-conscious materials set the foundation: recycled fabrics, ethically sourced Bursa silk, delicate French lace, and gossamer-light tulle. Hand-beaded crystals shimmer like the first morning light over ancient stone, while silver-thread embroidery references the
intricate mosaics of Ephesus.
HEAR
The collection comes to life through ‘Nar-i Ask’ by Mercan Dede feat. Adil Kaan. The hypnotic soundscape blends traditional Turkish melodies with contemporary rhythms, mirroring the fusion of past and present seen in the designs.
EXPERIENCE
The runway transports guests into a world where time stands still. A softly lit set mimics the textures of ancient ruins while lighting transitions from warm orange to deep lilac, mirroring the changing sky over Ephesus
Barrus continues its journey of innovation while honoring tradition. This season, creative collaborations with stylist Ire Akalin and accessory designer Rahsan Valentine elevate the vision, while key sponsor Nutraxin reinforces the philosophy that beauty is both internal and external.
Barrus Autumn/Winter 2025 is more than a collection–it’s an experience. A celebration of history, power, and the artistry of couture.
