JD LAUNCHES EXCLUSIVE NEW BALANCE 740 COLOURWAYS: JD, the leading retailer for sports, fashion and lifestyle brands announces exclusive partnership with New Balance to launch a range of brand new 740 colourways. In celebration, JD and New Balance have brough together three global artists in their latest campaign.
The campaign shines a spotlight on singer-songwriter Ayra Starr, rapper and actor Jaden Smith, and singer/YouTuber Zom Marie, elevating the 740 across both JD Sports and talent channels to showcase how the 740 is worn day to night – from 7:40am to 7:40pm. The multi-channel campaign positions the 740 as an aspirational, yet accessible, ‘all day style’ and performance shoe for JD consumers all around the globe.
Ayra Starr is a Nigerian singer and songwriter who has quickly risen to prominence with her distinctive blend of Afrobeat, pop, and R&B. Known for her captivating voice and bold, eclectic style, she gained widespread attention with her breakout single “Away” and her debut EP Ayra Starr. As a rising star in the Nigerian music scene, Ayra has become celebrated for her unapologetic confidence, empowering lyrics, and genre-blending sound.
Making its debut return from the archives, the 740 combines familiar elements of 2000s running-inspiration – an open knit mesh upper, segmented midsole, and a streamlined silhouette – with stylistic flourishes like two-tone color mesh and angular overlays that give the 740 a unique visual identity.
Whether you’re discovering, or rediscovering, the 740 is ready to become your next favorite shoe to cop at JD.
Four new colourways of the New Balance 740 will launch exclusively at JD Sports, available in the UK in store and online from 13th February 2025.
