TOMMY HILFIGER LINKS WITH ’47 FOR A LIMITED EDITION CAPSULE: Tommy Hilfiger,
which is part of PVH Corp. [NYSE: PVH], announces a game-changing collaboration of
five basketball caps with ’47, a legendary name in sports lifestyle. Launching in February, the
collector’s edition capsule is the ultimate fusion between the court’s iconic sporting culture
and TOMMY HILFIGER’s signature American-prep aesthetic.
Inspired by his childhood love of sporting uniforms, Tommy Hilfiger introduced basketball
design codes into his collections beginning in the ‘90s. As the sport’s influence permeated
street culture, the brand was at the heart of the movement, embraced by celebrities including
NBA players. The collaboration celebrates that enduring connection, reimagining classic team
merchandise with a signature Tommy twist.
“Basketball is more than a game – it’s a cultural force that unites communities and inspires
dreams,” said Tommy Hilfiger. “This collection celebrates the spirit of the sport, celebrating
the grit and determination of the players, from street courts to stadiums. It’s a tribute to our
deep connection with athletics, delivering timeless style for every step of the way.”
Starring a roster of New Yorkers, street-cast from the legendary West 4th Street Courts,
the campaign taps into the heart of basketball culture. From a six-year-old fan to
neighbourhood players of all ages, it showcases the passion, diversity and community that make
the game so much more than just a sport. Celebrating the unique stories and challenges that
shape each player’s journey, it reflects the individuality that fuels their pursuit of greatness,
both on and off the court.
The collection is a meeting of classic American style and storied NBA spirit. Archival color-
blocking, varsity-inspired details, and a bold red, white and blue palette blend sporting culture
with contemporary design. Each of the five caps is crafted in ’47’s signature 6-panel Clean Up
silhouette with soft cotton twill for a polished finish. Leather team logos take center stage,
while subtle touches like Ithaca stripe shirting linings add a lived-in edge.
The capsule will be available in select TOMMY HILFIGER retailers, on tommy.com, 47brand.com,
nbastore.com and wholesalers around the world.
