THE OFFICIAL KENDRICK LAMAR INTERVIEW ON APPLE MUSIC [NEWS]
APPLE MUSIC KICKS OFF KENDRICK LAMAR’S ROAD TO HALFTIME: Tune in to the Apple Music Super Bowl LIX Halftime Show press conference for The Official Kendrick Lamar Interview on February 6 at 4pm GMT on Apple Music.
Apple today announced Apple Music is celebrating Kendrick Lamar’s Road to Halftime with a spotlight on the era-defining artist who has made a seismic impact on hip-hop and culture.
Coming off of a remarkable year, Kendrick was among the top 10 artists of 2024 globally, with his latest album, GNX, soaring to No. 1 in 129 countries upon release, while “Not Like Us” was the top-streamed song on Apple Music worldwide. Throughout his career, Kendrick has seen nine albums top Apple Music’s top albums chart in more than 160 countries.
“Throughout his career, Kendrick Lamar hasn’t met the cultural moment so much as he’s defined it,” said Rachel Newman, Apple Music’s global head of content and editorial. “He is an artist’s artist — authentic to his core. We couldn’t be more thrilled to watch him headline the third Apple Music Super Bowl Halftime Show this year, in what’s sure to be another moment we’ll all be talking about for decades.”
Fans can get ready for the big event with a wide selection of music and exclusive content, from the first-look trailer Kendrick shared last month; to exclusive playlists curated by New Orleans musicians, NFL players, and teams; to over 100 hours of dedicated Apple Music Radio programming. It all leads up to the highly anticipated Apple Music Super Bowl LIX Halftime Show on Sunday, February 9, at the Caesars Superdome in New Orleans.
To access it all, check out Kendrick’s Road to Halftime on Apple Music: apple.co/_RoadToHalftime
For further information please visit Apple Newsroom UK here
The Halftime Show Press Conference
On Thursday, February 6, at 4pm GMT Apple Music Radio hosts Ebro Darden and Nadeska Alexis will sit down with Kendrick at the Apple Music Super Bowl LIX Halftime Show press conference for the headliner’s official interview. Viewers can tune in live or watch on demand on Apple Music at apple.co/_RoadToHalftime or Apple Podcasts; on YouTube, Facebook, and X; or on the NFL Network.
Before the interview, fans can also tune in to the Apple Music Radio pre-show at 3.30pm GMT featuring Apple Music Radio hosts Zane Lowe and Eddie Francis, alongside Ebro and Nadeska. The live show will highlight Apple Music’s biggest moments of the past year and feature special guests during a look back at iconic halftime performances.
100 Hours of Programming on Apple Music Radio
The award-winning Apple Music Radio will be on the ground and in the stands for a full four-day takeover starting February 6 across New Orleans and Los Angeles. Exclusive programming will include daily “Live from Super Bowl LIX NOLA” broadcasts with Zane, Ebro, Nadeska, and Eddie as they shine a light on the city’s music culture while connecting with artists, athletes, and other notable voices. “Super Bowl LIX LA” broadcasts with Apple Music Radio hosts Hanuman, Brooke Reese, Estelle, Jayde Donovan, and newly added Evelyn Sicairos and Lechero will reflect on the New Orleans fanfare, as well as celebrate Kendrick’s music and hometown back in L.A.
“Kendrick Lamar: Hip-Hop’s MVP” hosted by Ebro will celebrate Kendrick’s catalogue and take listeners on a chronological journey through the milestones in Kendrick’s career and discography.
And on Saturday before the game, Apple Music will bring the New Orleans club scene to listeners with mixes from NOLA DJs Legatron Prime, DJ Poppa, Mannie Fresh, and KLC the Drum Major. Mustard will spin a special Kendrick Lamar Megamix.
Listeners can tune in at apple.co/_Radio.
The Story of Kendrick Lamar in 20 Songs
Available on Apple Music and Apple News, “The Story of Kendrick Lamar in 20 Songs” offers a captivating glimpse into Kendrick’s remarkable ability to continually redefine the tropes and forms of classic hip-hop.
Bonus Content from Shazam
Fans who use the Shazam app to identify Kendrick Lamar songs throughout the week leading up to the performance can access the Apple Music Super Bowl Halftime Show event page, where they’ll find bonus content like a custom Apple Watch face and iPhone wallpaper. They can also save the concert to receive timely reminders for the Set List playlist and photos from the show.
Apple Music’s Biggest Offer Ever
Those who are not yet subscribed can check out Apple Music’s biggest offer ever. For a limited time, new and eligible subscribers can get six months of Apple Music for £2.99.
More to Explore Across Apple Services
Across Apple services, fans can explore with Apple Maps Guides to New Orleans, catch up on the latest with Apple News, and get moving with a new Artist Spotlight series on Apple Fitness+.
Supporting Education and Creativity in New Orleans
Apple has long-standing community partnerships in New Orleans, with a focus on supporting education and creativity in the community. This includes working with the Ellis Marsalis Center for Music (EMCM) to expand access to youth music and technology education, helping Arts New Orleans provide opportunities for aspiring artists through their Young Artist Movement (YAM) program, and equipping students at Delgado Community College with the tools and resources to produce their own podcast about local culture and history. On Saturday, February 8, audiences around the world can tune in to the Super Bowl Host Committee Parade to see the Apple Music-sponsored float, designed on iPad by YAM artists and featuring the EMCM youth jazz ensemble.
About Apple
Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.
